Wednesday, November 26, 2014

#Social Media Tips for #Time Saving

+KISSmetrics published a great time saving method in how to deal with #socialmedia 
To start creating it can be quite a challenge and very time consuming, when you are looking for specific information and there is so many in the web you can end up in a completely different subject at 3 am in the morning.

Thats why this great ideas will help you to double the amount of your social media with just half the effort

1. Create a schedule: 
To be present in peoples mind is something that has to be done day by day with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day
  1. Make a calendar, how many hours? what days?
  2. Schedule several post at that time
  3. Monitor your social media metrics
2. Collect as you go
How much time it can take to choose and collect information, with so much interesting information going around the web?
* Put every information you found in one single place a great example is +Evernote a very simple but powerful app to use in your computer and phone, there are may different others to try too.
3. Share it more than once 
As we are going global, plus the different time zones, plus people having different activities and different schedules is ok to share it two or three times a day!
Remember, using social media can be very helpful for your business
If you want a more detail information about this go to +KISSmetrics 

Discover the new travel #App #FieldTrip!

+Field Trip, a mobile App created by Google, localizes you and offers you tips, stories and information about what surround you (restaurants, buildings, monuments, etc).
  • Great for travelers who do not know the city
  • But also for locals who think they know all the secrets of their city
The thing about FieldTrip is that you don't have to ask for the information but the info is given to you!
Also, this App does not disconnect you from the world but, on the contrary, digital links you to the "real world".
Finally, Fieldtrip uses the algorithm of Google Search to analyze what kind of information would be relevant for you.
This project has been imagined by John Hanke, the creator of Earth Viewer, later recalled Google Earth.
Read more. 



Wednesday, November 12, 2014

#Picmonkey VS #Canva

  • Simple and free
  • Very good for image editing:
           - Faces touch up
           - Effects 
           - Frames
  • Easy to save and share
  • Text effects (e.g. overlay)
  • Good for collages (spaces for photo pre-organized and very clear)
  • Only a few pre-adapted sizes for the initial design
  • No text designs
  • Less freedom when creating a collage
To conclude: PicMonkey is very good for "organized" works (e.g. work presentations) and image editing.


  • Simple and free 
  • Good for creative collages (You can mix text designs & images)
  • Adapted sizes for any type of document you would like to create. (e.g. Twitter post, Facebook cover, card, flyer, a Google + post, etc.)
  • Fun text designs  
  • Some free images
  • Direct links to share and print                                                            
  • Can be long to load and save.
  • The saving sometimes does not work very well.
  • Less "pre-organized" than Picmonkey
So, in case of problems with saving, I recommend you to download Jing, a free and very simple program which allows you to take screen shots of the part you want to have, either all the screen or a small part of it.
To conclude: Canva is good for creative and more "fun" works (e.g. invitations). Also well adapted to social media differences. 


If you have any questions or comments about this post, do not hesitate!

Tuesday, November 4, 2014

#mobilemindset - Silent Traveler Signature Moves - Self Empowered

Hospitality app provider +LoungeUp published a comprehensive approach to reaching 'Silent Traveler'.

The Silent Traveler is self-empowered by mobile device, of the user's choice. Essentially, the Silent Traveler views and values a hotel  that offers mobile-focused hotel service:

  • Single in-destination app for range of desired information + recommendations
  • Ability to communicate hotel services desired - extra pillows, order room service, etc.
  • Information provided in user's language preference
  • Real Time responsiveness
  • Device and operating agnostic - universal accessibility
There are a number of studies and articles detailing the preferences + behaviors of the Silent Traveler - BUT - silent is rather a misnomer.  Hotels need to listen + respond digitally to today's traveler.

An in-destination app  is more than a digital concierge - apps deliver hotel guest satisfaction via:
  • Well curated, value added content
  • Visually presented - mobile users navigate by image
  • Expressive of the hotel's personality
  • Staff committed to real time responsiveness
Full article on Lounge Up Blog here