When Vine was launched in the beginning of 2013, it caused a huge comotion among the social media lovers. Sharing videos of 6 seconds in Twitter and Facebook? Well, that's a new way of showing people that funny trick your cat does or how you can put a whole slice of pizza in your mouth at once. And we are not even starting on the potencial of this app for maketing. 6 full seconds of a brand video, looping non-stop while you scroll through your feed? Genius.
In a couple of months, Vine became the most used video-sharing application in the market. On April 2013, Vine became the number one most downloaded free app within the iOS App Store. In the end, it is nothing more than "make your own gif and share it". It is silly but lovable.
However, something happened in the Facebook HQ... They were getting jealous of all the attention Vine was getting and decided to launch Instagram Videos (remember Facebook bought Instagram last year?). You know when somebody takes a good idea and make it great? That's what they did.
|Instagram Video - shoot, add filter and choose cover frame|
Instagram Video has many features Vine lacks: 13 filters, delete last clip of edition, choice of cover frame, shareable by email, Flickr, Tumblr and image stabilization. With more than double time of Vine, 15 seconds of video, you can show how you fit the whole slice of pizza in your mouth AND your friends laughing at you. Not to mention that you didn't need to download another app, the new feature just appeared in everybody's Instagram in the last update. On the marketing side, many brands have millions of followers on Instagram, a short video might be the perfect way to introduce that new product or service. Or maybe a sneak-peak of the office?
On the other hand, Vine has the gif-looping-feeling that is very popular and it's embedabble. It also lets you mute the video (on desktop) and has no buffering, it is click and go.
But the real question is: does de video fits Instagram? Is it going to make the famous app lose its identity? The show-off with thousands of followers love it sure, but some are complaining it makes Instagram something it is not and still prefere Vine to share videos in Twitter or Facebook only.
What do you think? Do you have a favorite?