Local Businesses can be great partners in achieving a good social digital strategy. An interesting local brand is good content in the first place. By mentioning them and letting that business know of your article will probably convince them to share the article on their own websites, social networks, and other media. This gives you access to a wider audience AND perhaps untargetted network. Also, your social image is benefitted as you put forward a local outlet. Below is a case study on Le Général Hôtel blogging about La Boutique des Saveurs.