#digitalmarketing DEAD - move to Marketing in #Digital Era

+Unilever Senior SVP of #globalmarketing Marc Mathieu gave an enlightened interview in Sydney.  He stated that digital marketing is no longer a sub-specialty of marketing as 'everything is digital' and that today's marketers should know how to code....a significant skill set change.

Full interview here in Adnews.com.au

#loungeup on Digitizing #hotel Guest Experience

+LoungeUp shared an excellent overview of the impact of smartphones on hotel guest service expectations.

In short, travelers' expectations for digitally delivered hotel services are driven by their experiences across the spectrum of providers.

Key Quote

Today’s travellers are increasingly using their devices to plan and organise their itineraries, but they are often disappointed when a hotel’s digital experience doesn’t match up to the standard of many other major industries these days such as banking, retail, airlines and restaurants. After all, travellers are perhaps the most likely candidates of all smartphone users to want to remain connected through the means of a simple device.

Full Lounge Up blog post here.

Mobile Service Expectations infographic from  the MCD study - full study here.

As all the major brands roll out mobile apps for check in, check out, room service + other hotel services, independent hotels will need cost effective solutions to keep pace....and keep customers!!

Lounge Up hotel service app is a leader in the multilingual solution for independent hotels and groups essential compete in the digitally delivered hotel guest services race.  Video client interview here.

+Avodah visa #chine sur la route du thé

+Avodah Visa en ligne vous propose de vivre l'expérience unique du thé en #chine.




Le thé tient une place très importante dans la culture chinoise que ce soit dans la consommation de tous les jours ou bien pour ses bienfaits sur la santé.

En #chine, on distingue 6 sortes de thés :

- Thé Vert
- Thé Oolong
- Thé Pu Er
- Thés Jaunes
- Thés Blancs
- Thés Noirs

Pour plus d'information nous vous suggérons de lire ce super article sur la route du thé de Morgane qui vous donnera certainement envie d'aller voir cette traditions par vous même.

Si la #chine et sa culture vous intéresses n'hésitez pas à vous rendre sur le site Avodah visa N°1 de visa en ligne . Vous y trouverez tout ce qu'il vous faudra pour organiser au mieux votre voyage au meilleur prix.

+haikudeck makes presentation #powerfull #easy and #pretty in few minutes

+FUTURE MAKERS  tried for you +Haiku Deck a easy way to make #inovative presentation in few minutes on Laptop, Mobile or Tablet and share it.

• Beautiful looking presentation
• Very usefull on Ipad and web browser as well
• Pitch an Idea
• Teach a lesson
• Tell a story

In this post we will see how to use it, this advantages and disadvantages.

Created with Haiku Deck, the free presentation app

+sabieu launches #elearning = #SABIgo

+SABIeu announces SABIgo adding e-learning capabilities to the school's Executive Education programs. 

The Executive Education modules are focused on leading edge, actionable topics enabling busy professionals to progress their careers in this digital era.  I am pleased to be part of the team developing certificate modules for Gen C participants and am responsible for Global Digital Marketing sessions.

SABI Promo video from SABI on Vimeo.

Global Digital Marketing topics will include Digital Signage, Mobile + Multi-screen Marketing, SMO Social Media Optimization + more hot topics in the future.  SABIgo aims to expand on-the-job learning with smart, focused modules.

+Hipmunk Everywhere #cross-platform search = beyond responsive design

+Hipmunk tech team recognized that multi-device users use multple screens to complete search + #travel #bookings.  To assure reaching customers ' reach consumers anywhere, anytime, and from any device.' Hipmunk has launched Hipmunk Everywhere - details here on their blog.

This new feature, along with Hipmunk apps, raises the bar beyond responsive design creating easy, seamless hotel and travel booking experience.  As users need to log in to access Everywhere, Hipmunk gathers significant data on users travel planning + booking process.

It will be very interesting to see which travel sites and meta-search engines follow Hipmunk's lead.

#SwitchEmbassy + #tshirtOS = tech geek chic trend

At our Paris Think Tank last month, T shirt OS was showcased + the basis for our Innovation Contest

Now @SwitchEmbassy created TshirtOS  big buzz hit at SXSW!

Great to see that our Paris Think Tank was ahead of the tech geek chic trend.

Bravo #tshirtOS

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