What is it?
It is the continuity of the 1st guide published last week, "First Steps to Get Your Hotel Visible Online"
What is this second guide about?
It is about the way most independent hotels use the web, compared to the way Google thinks Hoteliers should use the web.
It gives an idea of where hoteliers lack performance and how they can optimize their online presence to match Google's requirements.
This guide is dedicated to hoteliers, but the online presence optimization process works for any type of businesses.