We always know the number of tweets that we published, but if we want to read a specific tweet from last year, the search becomes longer and more difficult!
One will receive a nice email suggesting to download the file, where your tweets are sorted in a chronological order.
This new feature is interesting for any brand/company having a Twitter profile and who is active on it, because it enables to create a history of the brand's more popular messages. Brands will then be able to know which tweet was the most influential, in order to determine the main trends their tweets are following or creating.
Short Sprout Insight about this topic here.
Once you will have access to this feature, how are you planning to use your tweets archive?