Tuesday, March 19, 2013

The Trend is to Opt for "Converged Media" in 2013


Article originally posted on my marketing blog.

What is Converged Media ?

Charlene Li, founder of Altimeter Group, explained converged media as the result of Content Marketing + Native Advertising + Real Time Marketing.

These 3 touch points are therefore the basis of a Paid, Earned and Owned Media Strategy ... a strategy that is perfectly adapted to the dynamic customers of today, and that will make your business social and successful.

Watch the presentation, learn and succeed !


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