Tuesday, March 19, 2013
The Trend is to Opt for "Converged Media" in 2013
Article originally posted on my marketing blog.
What is Converged Media ?
Charlene Li, founder of Altimeter Group, explained converged media as the result of Content Marketing + Native Advertising + Real Time Marketing.
These 3 touch points are therefore the basis of a Paid, Earned and Owned Media Strategy ... a strategy that is perfectly adapted to the dynamic customers of today, and that will make your business social and successful.
Watch the presentation, learn and succeed !