Article originally posted on my marketing blog.
"Content is SEO !" you must have heard and read this everywhere for a few months now.
Well it's true, but for Optimized Content only, that are part of a Content Strategy !
It's sounds complicated, but it's not. A small independent business can definitely reach more than 250,000 readers.
One solution is to get noticed !
Le Grand Balcon Hotel in Toulouse (France) got noticed by a regional newspaper that spotted a blog post I wrote for the hotel. The article was about a teaser trailer that has been recently made by a french film-maker (@GabinFueyo), within the sumptuous Saint-Exupéry Suite.
The teaser trailer was compelling and inspiring, it deserved to be optimized and shared in a strategic way.
Check out the content strategy below !