Thursday, May 2, 2013

User Experience for Search Engine Optimization

Originally posted on my marketing blog

"Create consumer-friendly web pages" is a common answer to the question "How to get my business indexed on Google 1st page ?"

But what does "consumer-friendly" really mean ?

It means that the overall content of your web pages should be optimized to :
1- attract the consumers' attention
2- keep their attention
3- encourage them to share your pages

Content optimization therefore takes into account "eye-catching design" and "relevant text", but not only ... read the presentation below !

User Experience for SEO from Emilie Alba

(French) article about online user experience you might be interested in, by @futuremkrs

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