The founders' vision =
The contemporary definition of luxury isn’t about money. It’s about creating an inimitable experience based on style, space, wellbeing, content, design, authenticity, storytelling, urbanity and innovation. The future belongs to the pioneers with the capacity and bravery to act on this cultural shift first. Our purpose is to identify and unite them.An excellent conversation starter presented by Seth Godin - key take away - average is a race to the bottom.
Absolutely worth the viewing time.