- The shift to mobile search grew 86%
- Search terms include 'from deals to directions'
- Impact - simply a version of a hotel's main website is not sufficient - content needs to easily accomplish mobile searchers' tasks.
Key Question on Think with Google:
Are you capturing demand across screens? Are you showing consumers the type of content they’re looking for? Is your marketing contextually relevant?Hoteliers - the mobile opportunity is now - we would be happy to help with Oneglobe's Go Mobile Book Direct offer customized for hotels + serviced apartments.