Friday, February 5, 2016


Comparisons between two ORM giants 


First of all, what is ORM?

It stands for Hotel Reputation Management, is a practice of monitoring and positively influencing the image of the hotel throughout the web.

So, positive feedback from satisfied guests sharing their experiences with your Hotel and with their friends and rest of the world is very important for hotels. Negative reviews should be used to improve the quality of the Hotel. For this reason, it is becoming more and more important for you as a hotelier to build up a professional Hotel Reputation Management

So as you can see Online Reputation Management occurs after the guest stayed at the hotel, it can harm a lot when they write bad reviews, however this can have less impact by using mobile advantages, for example sending an E-mail directly, a short call any type of contact after their departure or during their departure asking about their stayed, making them personal so guests can tell you directly what is going on with their stay.

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