Be #shareworthy and technically shareable - shared experiences = visibility in search engines.
Hotel + travel industries need to rethink SEO. The reality is that your brand visibility is a collection of mentions in a wide array of social sites - aggregated = visibility in search.
Mentions are created by guests and travelers that share THEIR experiences.
Brian Solis' latest book - X the Book - is brainfood for transition. A great read!
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