M Beta - Innovation Incubator - Marriott Hotel Charlotte NC USA
Ever innovative, Marriott Hotels has dedicated one hotel as a 'living laboratory'.
Objective = to create exceptional and original guest experiences, Marriott continuously tests new concepts, layouts, decoration, guest flow, tastes and staff engagement.
A key element to determining which innovations to keep is real time guest feedback, which is accomplished by the highly innovative 'beta buttons'.
Beta buttons are basically upvoting by the swipe of a finger...they are located at guest interactions point all over the hotel. Realtime feedback + rating.
An excellent video walk through review of all the innovations