The New Way to Hotel - Zoku + StayNTouch Innovate

A refreshing view of #hotel guest experience ... produced by StayNTouch and filmed at the uber innovative Zoku Hotel - a hybrid hotel.

A number of things standout in this video:

• The guest uses the mobile app for many actions - pre-arrival, probably booking, ordering a late check out (LCO) and check out payment authorization
• BUT chooses when he WANTS to interact with the staff - example, requesting meeting room materials.

• The staff is tablet empowered permitting the staff member to be in motion, not stuck behind a desk
• Personally greeting the guest on arrival
• Processing his requests
• Housekeeping staff communicating ready room

The video was made in 2016, so I imagine more changes have been made:

• Integrative mobile payment vs. credit card swipe on the tablet
• Keyless room access vs. key card

Bottom line:

• This short video demonstrates today's hotel customer service expectations and how hotels can deliver - supported by digital + mobile devices
• There is still human experience (HX) - when/for what is up to the guest.

This dynamic changes how we hospitality professionals need to think of our hotel operations.

Stay N Touch ... and their excellent blog

#digitalinnovation #hybridhotels #hx_hospitality