A wonderful article in Sunday's New York Times, by @AnnMahNet, captures the essence of the art of artisanship. In France, recognition of specialists' savoir-faire is public as individuals are awarded title of Un des Meilleurs Ouvriers de France, by the Ministry of Labor. The title is a source of pride as well as a responsibility to assure continuance of tradtional metiers.
I was struck by a quote from the Master Baker:
At his bakery in Boulogne-Billancourt, a Paris suburb, Mr. Morieux selects all ingredients himself, visiting artisanal mills to create his own blends of flours. “The ingredients of a baguette are not expensive,” he said. “What’s expensive is the transformation. The savoir faire is priceless.”
The same hold true for Social Media making communication + interactions meaningful is art of transformation. When so many of the key ingredients are free/inexpensive (Twitter, Facebook, Google +, etc.), the transformation savoir-faire can get lost.
What is your take?
