Oslo #greenbag campaign capitalized on peoples' quirk to food photo combined with gamification + route rewards to successfully spread a recycle message.
View the case study via video...h/t and travel ads from Skift
Oneglobe Network's discovery lab
Sunday, November 10, 2013
Monday, November 4, 2013
Sunconnect by #ThomasCook takes digital hotel services to a new level
Thomas Cook announces SunConnect for their resort properties.
Finally, a travel and hospitality organization that truly understands 'connectedness' as central to delivering guest services and engaging communications. Moving far beyond free WiFi + micro-sites, Sunconnect is 'high touch' via 'high tech'.
Key Quote:
Finally, a travel and hospitality organization that truly understands 'connectedness' as central to delivering guest services and engaging communications. Moving far beyond free WiFi + micro-sites, Sunconnect is 'high touch' via 'high tech'.
Key Quote:
SunConnect is the first sun and beach holiday experience to use digital technology including a user-friendly website, free wireless internet throughout the resort-site, and the ability to browse and book daily activities through smartphones and tablets. Customers will be supported by a ConnectScout - a web-savvy holiday host who will facilitate digital activities for the whole family such as geocaching or Xbox gaming.
It is a very exciting time for digitally delivered guest service innovations. Futuremakers will continue to publish examples of excellence in Service 3.0.
Friday, November 1, 2013
#LoungeUp Paris mobilizes Guest Service at Hotel Mercure Opera Garnier
Lounge Up, mobile app for hotel industry empowering guest communication and service delivery, has released this video in co-operation with Hotel Mercure Opera Garnier. Marc Pilard, Deputy Director, explains the impact of mobilizing guest communications + services at his hotel.
Excellent to hear from hospitality professionals how they plan to dialogue + deliver services to continuously connected, smart phone enabled hotel guests.
Very forward looking on the part of Mercure. Bravo
Excellent to hear from hospitality professionals how they plan to dialogue + deliver services to continuously connected, smart phone enabled hotel guests.
Very forward looking on the part of Mercure. Bravo
Wednesday, October 30, 2013
#FutureofSEO - Thanks to #Hubspot
The always excellent + expertise generous Hubspot pulished The Future of SEO 2013 slideshare.
I will share with my hotel + serviced apartment clients to help them better understand why we are doing 'sustainable adapatbility' tactics.
I will share with my hotel + serviced apartment clients to help them better understand why we are doing 'sustainable adapatbility' tactics.
Buffer and Feedly- Powerful Curation Tagteam
Any individual or organization who regularly publishes content online will benefit from these tools.
Buffer App
Before you sign up for Feedly and end up frustrating all of your friends and followers because you are excitedly oversharing, get Buffer. The amazing sharing scheduler that allows you to decide when your content is published.
Feedly
Feedly is a media reader that allows users to follow their favorite blogs, news, and other publications. Feedly's simple data stream is extremely user-friendly. Look at all of your streaming content at once or filter it with customized categories. |
| My barebones homepage with bold headlines that say it all. |
If you're on the search for new content, switch over the the +Add Content tab and search by category or enter a URL directly into the search bar.
 |
| I'm always looking for inspiration, thanks Feedly! |
Once you have found life changing content you can share it on Facebook, Twitter, Google+, LinkedIn, (and more if you pay a monthly fee for the Feedly Pro account) by just clicking a button on the Feedly toolbar.
Check out this popular video tutorial by Johnny Beirne for even more information. It is a little dated so Feedly has since updated their interface, but it is helpful nonetheless:
Buffer App
Before you sign up for Feedly and end up frustrating all of your friends and followers because you are excitedly oversharing, get Buffer. The amazing sharing scheduler that allows you to decide when your content is published.
 |
| Don't worry about posting at the same time everyday, Buffer does it all for you. |
Post directly to Twitter, Facebook, LinkedIn, app.net or Google+ or upgrade to Awesome Buffer and 'connect up to 12 social networks at once'.
Here is SocialScoop's Buffer App tutorial:
The browser extension is great if you want to Buffer content on the fly but Feedly generally leads me to all of the content I could possibly need and more.
Happy hunting! Do let me know if you find anything interesting.
Monday, October 21, 2013
Hotel Service on Smartphones - tech market heats up
As an analyst of changing guest service expectations, hotel Service 3.0, I am seeing more and more provider entries into the marketplace. This service+satisfaction tech by Neon is one of the latest.
While each provider has pro's + con's of capabilities, the most important aspect is that independent hotels + smaller, hospitality groups will be able to compete effectively with major brands in the area of digitally delivered services.
Creatively crafted services will permit small budget hotels to differentiate in the marketplace.
A smart article from Skift on the topic - Smartphones as the Concierges of the Future
NEON Concierge Screencast from Ryan on Vimeo.
While each provider has pro's + con's of capabilities, the most important aspect is that independent hotels + smaller, hospitality groups will be able to compete effectively with major brands in the area of digitally delivered services.
Creatively crafted services will permit small budget hotels to differentiate in the marketplace.
A smart article from Skift on the topic - Smartphones as the Concierges of the Future
NEON Concierge Screencast from Ryan on Vimeo.
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