BMW International Innovation Center launched BMW Start Up Garage
The Start Up Garage is a very original approach to automotive industry innovation...identify start ups + co-develop industry transformational tech.
Start Ups applicants must meet some very high level criteria, including accelerator 'graduation' or initial funding. BMW as a co-developer + global business partner, they are looking for industry disruptors...BMW is a 'Venture Client', differs dramatically from investor.
Not only industry tech innovation, BMW has created an innovative business model....an original 'recipe' of expertise, world class test vehicle, global distribution partnership + assurance of purchase for the refined product or service...oh, the start up gets to keep their IP.
We can't wait to see what comes out of the Start Up Garage!