#hotel distressed inventory - SiteMinder Smart Strategy

From the SiteMinder blog, a fresh take on Distressed Hotel Inventory as a last moment booking Opportunity...

Key Quote:

"Data from Hotels.com shows that 50% of travellers who book via mobile devices do so for last-minute or next-day stays.This trend represents a huge opportunity for hotels to sell their very final rooms, right up to the last minute. But only hotels with the right channel management technology in place will be able to take advantage."

Maximizing Hotel Revenue - Stress Free

 Full article - Maximising Hotel Revenue 

#Hotels Organic Search Results - AdWords Inserted

If you are a #hotelmaketing person, I am sure you have noticed the infiltration of drop down booking boxes within your OWN hotel name search results.

     To view - look at > $rate - underneath the description + before the address

Why this is happening

• Google Adwords is inserting OTAs + other 3rd parties, when users search by your hotel name.
• That means that booking.com, hotels.com + other major OTA links are visible in the reservation drop down box - ahead of the hotel's own site
• 3rd Parties are using your hotel name as a result of your hotel's inclusion in distribution

Why this matters

• It is likely that 3rd Party bookings will increase
• Hotels, particularly independents, will need alternative revenue sources to offset likely commissions increase

Initial Research

Hotel direct clicks offset ot as - oneglobe strategies from Oneglobe Network OGN-Xtra

Solutions

• My team and I here at Oneglobe Network are currently testing some workaround solutions for #hotels
• +oneglobe craig will publish #directclick strategies this week, they include:
• use of subdomain + distribution of same
• set up of ancillary revenue sources
• tactics to make the brand name hotel website a better visitor experience than OTAs

If anyone else is working on this issue, we would be happy to collaborate.

Just let me know, craig @ ogn-xtra.com