Tuesday, October 9, 2012
Shangri-La sparks user engagement via Instagram contest
By Rachel Lamb
Hotel company Shangri-La is looking to increase user engagement with an Instagram contest called Loving the Moment that allows consumers to vote for their favorite image.
“A luxury brand like Shangri-La uses lifestyle images to inspire its audience and build its equity as an aspirational brand,” said Evan Nicholson, senior account manager at 5th Finger, San Francisco.
Love at first sight
Consumers must first download the Instagram iPhone or Android application.
Users are encouraged to take a picture of scenery or a moment in their lives that they love.
Consumers can then select a filter and use the hashtag #LovingtheMoment.
On the Shangri-La Instagram site at http://instagram.shangri-la.com, consumers can vote for their favorite image and share via Twitter, Facebook and Sina Weibo.
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