#Hotel Mobile Bookings - Think User #Experience - UX

Trust You 2 Part Series Helps Hotels Attract Mobile Bookings

As hotel bookings by mobile device have passed desktop sites, independent hotels need action steps to stay in sync with their on-the-go guests.

Key points for attracting + converting mobile travelers: 

• Content is King
• Consider User Experience - UX
• Be Flexible

User experience stands out, IMO.

• Travelers on mobile are task oriented - get something done
• They are often multi-tasking - walking, commuting, in a taxi
• Their expectations for fast results is higher than on desktop

Mobile site design must be mobile USER friendly - we call that thumbable;

• Easy to book - with a thumb or finger tap
• Easy to contact hotel - click to call with thumb or finger tap
• Easy to find - map function on entry page - access with thumb.

In short, RWD - responsive web design - may fit the screen but are NOT sufficiently suited to mobile user needs.  Mobile dedicated + RWD = MMR (maximum mobile reach)

2 examples - UX + CX designed mobile sites

Hotel Le Littre Montaparnesse Mobile Site

Hotel Mama Shelter Paris

Full Trust You  Part 2 article here - Hotels Prepared for Mobile Bookings

Part 1 article here - Mobile Conversions Technology

Mobile Smart Hotels Site