Tnooz article - Travel Queries on Facebook Messenger is concise rundown.
Why does it make sense ?
- Facebook has 1.5 billion (with a B) daily active users on mobile
- FB users are native to messaging
In others words, customers are already there + talking - the business opportunity is to join the conversation (mindfully).
What does a chatbot booking feel like? This Iceland Air vid is excellent!
Other leaders in the book-by-chat field include:
- Kayak
- Expedia
- KLM
- Skyscanner
- and the ubiquitous Booking.com
Not an exhaustive list....just the beginning.
Next - chatbots + human role in #hotel guest service.
