Tuesday, December 30, 2014

Why #mobilemindset?

Everybody is talking about MOBILE, but do you know how crucial mobile really is for a 2015 business? Visit our website for more info!

  • Check these +GoogleMobileAds videos that show the increase of mobile search and purchase.

  • And this +adidas  case study that proves the impact of mobile marketing

  • +Skift good graph: mobile is not only for search but also for direct booking!

Desktop is decreasing! Go Mobile before your competitors!

Here are some interesting figures from +Rezdy :

  • Millennials touch their smartphones 43x per day (SDL)
  • Up to a week before travel, 5.3% of travelers would make a last-minute booking on a tablet, 43.8% on mobile (Eye for Travel)
  • 94% of TripAdvisor customers are using mobile to research local things to do (Cross Media Live)
  • 23% of leisure and 26% of business travelers use their mobile browser to book vacation activities (Google)
  • 67% of smartphone users said they were more likely to purchase from a business’ mobile-friendly site, while 61% said they’d most likely leave a site that wasn’t optimised for mobile (Tourism Research Australia)
  • 52% of travelers used a smart phone or tablet to complete travel bookings. Of those 52%, 23% opted to use their smart phone while 29% made their reservations on their tablet (JiWire)
  • Return on Investment on tablets is 70% better than desktops (Adobe)
  • 74% of people said that “If a site works well on a mobile phone I am more likely to return to it in the future” (Search Engine Watch)
  • More than 60% of United States users want a smart phone site to load and work properly within 3 seconds or less (Forbes)
  • 87% of global and 85% of American travelers use mobile devices while traveling (Trip Barometer)
  • On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets (Trip Barometer)
  • 66% of US and UK tablet owners use tablets for researching product information before buying (Econsultancy)
  • Mobile growth will outpace both total and online growth to account for more than 25% of total vs online travel bookings (Business Insider)
  • Barriers to overcome in mobile are bad UX design, friction that keeps users from completing transactions, and lack of Wi-Fi & 4G coverage (Business Insider)
  • US sales of travel bookings via mobile devices will go from $6.15B in 2012 to $39.5B in 2015. (Phocuswright)
  • Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population (Eye for travel)
  • US consumers will spend more time on mobile devices than PCs in 2014: 3 hours per day (Eye for travel)
  • When using Facebook, 37% access the site via desktop, while 68% access the site via mobile (Eye for travel) Full article
You know all about #mobilemindset but don't really know how to start? Contact us at OneGlobeNetwork, a specialized digital marketing agency for independent businesses.

Monday, December 15, 2014

They understood the importance of #mobile in the #travel industry

+Skift published the "5 New Travel Startups That Know the Future of Travel is Mobile"

At OneGlobe Network, we promote the #mobilemindset because we believe that mobile is definitely the future for companies development and particularly for the travel industry.

Here are examples of new travel startups that definitely understood the #mobilemindset!
  • Funlidays = an App to plan your itinerary and have access to it offline
  • Tastemakersafrica = "for millennial travelers looking to explore African countries without traditional packaged tours"
  • +Okanda AG = a booking Platform for meeting rooms
  • +LookBooker = a booking Platform for beauty and hairdresser appointments when traveling

  • These Brands definitely understood the importance of SOCIAL and MOBILE in today travel industry!
You understood the importance but you don't know how to do it? Contact us at OneGlobe Network!

Read the full post on Skift

Monday, December 8, 2014

How to deal with #Socialmedia for independant hôtels?


  • Each interaction does not have the same value = Likes, Favorites or Views < Comments < Shares or Retweet (should be your goal)
The two operations you could use to analyse the efficiency of your social media operations (publishing, follow, retweets, shares, etc)
  • Total engagement (comments, likes, retweets, etc) / Total content = Content Effectiveness
  • Total followers / Unique followers who interact = Community quality
After measuring my performance, how can I improve?
  • Take care of your engaged customers. (respond, like, retweet)
  • Follow pages/people that could offer you good content for you to be reshared. (Ex: Office du tourisme Paris, +Condé Nast Traveler)
  • Choose contents of quality = what could interest my guests and my target audience? Ex: tips that could facilitate their trip, advices on your city, etc.
  • Use storytelling. Your customers wants more than just contents. They want a story and emotions. Also, they will remember your brand more easily. (Try to create small videos also with just images with the Platform animoto for example, or try to create little games that tells the story of your hotel or about Paris)
  • You must be ACTIVE in the long term. (Connect maybe just 1 time/week if you don't have time but it is better than nothing or than post a lot for 1 week and then don't post anymore)
  • Promote the destinations (not just the hotel) (For example: Pictures or the 10 reasons Paris is an wonderful city, etc)
  • Create little games, contests to engage your customers. They want to be involved and to participate. (Just a simple best winter picture for example with a 10% discount on their stay)
  • Celebrate and exchange with your followers. (For instance: Thank you for following us, today we reached the 200 followers! We are very happy to have you with us!)
Be #mobilemindset
  • People use social media mainly on their smartphones = you MUST ADAPT.
  • Have a responsive and adapted website (visit Oneglobe extra for more information)
  • Use visuals, pictures (with text overlays using very simple tools such as picmonkey or canva)

Which one of those posts do you think will get more your attention when mobile surfing?

Read more on +Skift