Wednesday, February 19, 2014

+SnapTraveller strategy - essential to #hotels OTA offset

+SnapTraveller creators +Sébastien Félix and +Hugo Marchand, are distrupting positively how travelers discover unique and distinctive hotels.  This innovative concept matches socially active influencers with non-big-brand hotels worldwide.

Further, SnapTraveller orchestrates events/contests that provides the context for the influencers' online conversation.

Bottom line:

  • Socially active inluencers share hotels' personality and distinctive qualities in a context that is relevant and engages THEIR following - exponentially distributing hotel name to the like-minded
Why is this strategy so important:
  • It by-passes brand/name organic search results
  • #OTAs and big brands spend dominate search results, pushing out independent properties
  • Today's connected travellers prefer original experiences and relish a sense of discovery that social connections deliver
Hoteliers can't outspend the #OTAs + Big Budget Brands....but you can outsmart them.

SnapTraveller strategy does exactly that.

We would like to thank SnapTraveller co-founders, Sebastien and Hugo, for sharing their research and concept at #CMHshare Paris Think Tank. Merci, it was dynamic!!

Monday, February 10, 2014

Saturday, February 8, 2014

+Sofitel #Hotels creative contest with #Wallpaper Magazine

#Sofitel Hotels and +Wallpaper* magazine team up to launch My Bed Universe contest.

A very clever way to reach a larger creative field from designers and hotel guests alike.  

They pose the MY Bed Universe question

Now Sofitel wants to know, what does the bed-scape of your dreams look like? The contest Brief is here - ends February 11.

Full story and contest details in Wallpaper Magazine

More at Google +