Wednesday, August 21, 2013

LinkedIn University Pages helps you choose a school

Going through thousands of brochures to choose a school is not easy. They all show the same thing: everybody happy, with their books under a beautiful tree... C'mon, we all know what really matter when choosing a college: PARTIES! Ok, just kidding. Although parties are important, what really matters in a school is what you are going to do after it. Where are you going to work, what are your chances to succeed and which fields of study each school has as a strong point.

Thinking about that, LinkedIn announced last Monday, August 19,  the global launch of the University Pages, a service with pages of universities around the world that aims to help users decide which college to attend. The profile of universities will be more than just a page with institutional information and news. Universities will be able to ask questions and get to know the future students (and vice versa).

The tool also will provide easy info through various filters and statistics collected from the data of former students of these institutions that have a LinkedIn profile.

The blue bars indicate in which field or in which company the
former students are working in.
Within the pages of each university it will be possible to see what kind of leaders the school "creates", see which institutions are more focused on which goal (for example: universities with economics courses more focused on the financial market), contact with students and alumni for more information and filter results by location, company, industry and lknow which skills the former students have acquired throughout their professional careers.

The page also displays the profile of successful alumni in the institution (did you know that Eric Shuster, founder of Intel went to the University of Phoenix?), the user's friends who graduated at the site and a list of schools with similar profiles worldwide. The search also helps find people who studied in the same university in the same period from the user and shows indicators on where the majority lives and works today. Almost creepy right?

Because of this, LinkedIn is preparing a change in its terms of use. From September 12, the social network will allow people from 13 years to build their profile on the site - until then the use was restricted to people over 18 years - so they can use the service on the years before actually going to the University.

See the video published by LinkedIn with some tips.

By @TaciOneGlobe - follow me!

Great Use of #Pinterest for #Hospitality

If you are a hotelier and wondering how to use Pinterest to enhance your digital marketing strategy and create a real community here is a great campaign for inspiration. 

Entitled pin.pack.go by Four Seasons this great use of Pinterest allows visitors to:

1. Post images related to their interests during their travels
2. Tell Four Seasons which hotel the visitor will stay in 
3. Follow and Be Followed by Four Seasons 
4. Collaborate with the Brand and receive "not-in-the-guide-books" tips

The benefits are double. The hotel chain is actively gaining followers on social platforms, building a large community, but also creating a real, non-virtual relationship which, of course, builds customer loyalty. 

For the visitor, the traveller will benefit from a customized visit and local tips and guidance (which are priceless) before, during and after the stay...

Thursday, August 8, 2013

Optimizing Your #App Recommendations

The world's first Twitter themed hotel is in Spain! ¡Vámonos!

"Oh, when I go on vacation I like to turn off my phone and forget about the rest of the world"...... YEAH RIGHT! Who are we kidding? When on vacation, we are more connected then ever, after all, we have to make our friends who are working jealous, with endless pictures of our huge drinks, pool parties and awesome beaches. All with hashtags obviously: #bestsummerever #iknowyouhateme #imsexyandiknowit

Thinking about this new trend, the Meliá Hotels International, Spain's leading hotel chain, has launched a new program that transformed their innovative hotel Sol Wave House (@SolWaveHouse) in the first "Twitter Experience Hotel" in the world.

What will customers find with this Twitter Experience Hotel? The hotel offers an exclusive app, through which one can see who is online, exchange private messages, see where are other people and send 'virtual kisses'. This virtual community, available only through the hotel's wi-fi, is called #SocialWave, which each guest can access from their mobile phone or other electronic devices, checking in with your Twitter account.

The hotel has two Twitter Concierges, dedicated exclusively to meet guest requests and generate conversation via Twitter with this virtual community, acting as a link between all clients. This way guests can chat, get to know each other, and stay on top of all the events, participate, share photos, etc. Every part of the hotel is designed for guests to get engaged in a new conversation.

You can also invite other to the pool parties with the hashtag #TwitterPoolParty, where you can drink cocktails inspired by Twitter (they are mainly blue) and, for example, ask to refill the minibar writing #FillMyFridge.

In addition, the hotel has created the new #TwitterPartySuites, spacious apartments for up to 4 people. Customers of these suites can enjoy a bottle of sparkling wine, sports drinks, special service on their arrival, 20% discount on all bars and restaurants in the leisure area of ​​the Wave House, VIP network, personalized minibar, and free drinks at the #TwitterParties, which are held every Friday at the hotel.

The hotel made a video that explain in a few seconds the experience. Warning: you'll probably want to quit your job and go. #dontquityourjob

Any other ideas on how to use twitter to make guests experience unforgettable?