Optimizing Your #App Recommendations

On vacation in #London?#ChevalResidences recommends this #app if you like secret places! http://t.co/Uhmrz5QFia pic.twitter.com/7dsBFGMIKz
— Cheval Residences (@Cheval_London) August 8, 2013

Instagram Video - Is it the end of young Vine?

When Vine was launched in the beginning of 2013, it caused a huge comotion among the social media lovers. Sharing videos of 6 seconds in Twitter and Facebook? Well, that's a new way of showing people that funny trick your cat does or how you can put a whole slice of pizza in your mouth at once. And we are not even starting on the potencial of this app for maketing. 6 full seconds of a brand video, looping non-stop while you scroll through your feed? Genius.

In a couple of months, Vine became the most used video-sharing application in the market. On April 2013, Vine became the number one most downloaded free app within the iOS App Store. In the end, it is nothing more than "make your own gif and share it". It is silly but lovable.

However, something happened in the Facebook HQ... They were getting jealous of all the attention Vine was getting and decided to launch Instagram Videos (remember Facebook bought Instagram last year?). You know when somebody takes a good idea and make it great? That's what they did.

Instagram Video - shoot, add filter and choose cover frame

Instagram Video has many features Vine lacks: 13 filters, delete last clip of edition, choice of cover frame, shareable by email, Flickr, Tumblr and image stabilization. With more than double time of Vine, 15 seconds of video, you can show how you fit the whole slice of pizza in your mouth AND your friends laughing at you. Not to mention that you didn't need to download another app, the new feature just appeared in everybody's Instagram in the last update. On the marketing side, many brands have millions of followers on Instagram, a short video might be the perfect way to introduce that new product or service. Or maybe a sneak-peak of the office?

On the other hand, Vine has the gif-looping-feeling that is very popular and it's embedabble. It also lets you mute the video (on desktop) and has no buffering, it is click and go. 

But the real question is: does de video fits Instagram? Is it going to make the famous app lose its identity? The show-off with thousands of followers love it sure, but some are complaining it makes Instagram something it is not and still prefere Vine to share videos in Twitter or Facebook only.

What do you think? Do you have a favorite?

@TaciOneGlobetaci

LoungeUp a mobile Hospitality solution to increase profit!

Soldsie - Sell your products through Facebook comments!

Did you know you can sell your products using only the Facebook comments? When I first read about this I thought it was a joke. You know, like "look how social medias are taking over the world" joke. But than I saw the website, it was real. And really cool.

If you have a Facebook Business page you can use Soldsie. Soldsie is an application that lets you transforme your timeline in your store, publishing products and allowing your fans to buy only with a comment.

It works like this: you insert photos and information about your product for sale in the app Soldsie, which publishes the ad on your wall as a post. Whoever wants to buy just need to write the word "Sold!" in the comments. Automatically, you receive a notification and send confirmation of the sale to the buyer. After that, the person receives a message with a link to complete the payment via Paypal. All very quick and simple.

The service is free for the first $700. After that, you pay a 3% of each sale, that includes Paypal and credit card fee, automatic invoice and inventory track.

I haven't tested yet but I must confess I felt compelled to sell my clothes in Facebook just to see how it works. Just kidding, by boyfriend's clothes.

A little video with a walkthrough:




@TaciOneGlobe

What's "hype" in Paris? download the latest unlike guide mobile app