What is #new on #twitter

What is new on twitter from OmayraMurguiaRomero

The world's first Twitter themed hotel is in Spain! ¡Vámonos!

"Oh, when I go on vacation I like to turn off my phone and forget about the rest of the world"...... YEAH RIGHT! Who are we kidding? When on vacation, we are more connected then ever, after all, we have to make our friends who are working jealous, with endless pictures of our huge drinks, pool parties and awesome beaches. All with hashtags obviously: #bestsummerever #iknowyouhateme #imsexyandiknowit

Thinking about this new trend, the Meliá Hotels International, Spain's leading hotel chain, has launched a new program that transformed their innovative hotel Sol Wave House (@SolWaveHouse) in the first "Twitter Experience Hotel" in the world.

What will customers find with this Twitter Experience Hotel? The hotel offers an exclusive app, through which one can see who is online, exchange private messages, see where are other people and send 'virtual kisses'. This virtual community, available only through the hotel's wi-fi, is called #SocialWave, which each guest can access from their mobile phone or other electronic devices, checking in with your Twitter account.

The hotel has two Twitter Concierges, dedicated exclusively to meet guest requests and generate conversation via Twitter with this virtual community, acting as a link between all clients. This way guests can chat, get to know each other, and stay on top of all the events, participate, share photos, etc. Every part of the hotel is designed for guests to get engaged in a new conversation.

You can also invite other to the pool parties with the hashtag #TwitterPoolParty, where you can drink cocktails inspired by Twitter (they are mainly blue) and, for example, ask to refill the minibar writing #FillMyFridge.

In addition, the hotel has created the new #TwitterPartySuites, spacious apartments for up to 4 people. Customers of these suites can enjoy a bottle of sparkling wine, sports drinks, special service on their arrival, 20% discount on all bars and restaurants in the leisure area of ​​the Wave House, VIP network, personalized minibar, and free drinks at the #TwitterParties, which are held every Friday at the hotel.

The hotel made a video that explain in a few seconds the experience. Warning: you'll probably want to quit your job and go. #dontquityourjob

Any other ideas on how to use twitter to make guests experience unforgettable?

@TaciOneGlobe

Instagram Video - Is it the end of young Vine?

When Vine was launched in the beginning of 2013, it caused a huge comotion among the social media lovers. Sharing videos of 6 seconds in Twitter and Facebook? Well, that's a new way of showing people that funny trick your cat does or how you can put a whole slice of pizza in your mouth at once. And we are not even starting on the potencial of this app for maketing. 6 full seconds of a brand video, looping non-stop while you scroll through your feed? Genius.

In a couple of months, Vine became the most used video-sharing application in the market. On April 2013, Vine became the number one most downloaded free app within the iOS App Store. In the end, it is nothing more than "make your own gif and share it". It is silly but lovable.

However, something happened in the Facebook HQ... They were getting jealous of all the attention Vine was getting and decided to launch Instagram Videos (remember Facebook bought Instagram last year?). You know when somebody takes a good idea and make it great? That's what they did.

Instagram Video - shoot, add filter and choose cover frame

Instagram Video has many features Vine lacks: 13 filters, delete last clip of edition, choice of cover frame, shareable by email, Flickr, Tumblr and image stabilization. With more than double time of Vine, 15 seconds of video, you can show how you fit the whole slice of pizza in your mouth AND your friends laughing at you. Not to mention that you didn't need to download another app, the new feature just appeared in everybody's Instagram in the last update. On the marketing side, many brands have millions of followers on Instagram, a short video might be the perfect way to introduce that new product or service. Or maybe a sneak-peak of the office?

On the other hand, Vine has the gif-looping-feeling that is very popular and it's embedabble. It also lets you mute the video (on desktop) and has no buffering, it is click and go. 

But the real question is: does de video fits Instagram? Is it going to make the famous app lose its identity? The show-off with thousands of followers love it sure, but some are complaining it makes Instagram something it is not and still prefere Vine to share videos in Twitter or Facebook only.

What do you think? Do you have a favorite?

@TaciOneGlobetaci

Dior promotes Hangout and invites followers

When luxury brands started appearing in social medias like Facebook or Twitter, many said it wasn't a smart move and that the brand in a place where everybody can get in could make the brand lose its value and sense of exclusivity. 

Many years have passed and brands like Chanel and Louis Vuitton proved that, when well played, there is only good things to come. The latest brand to inovate in the social media field was the french brand Dior. 

Dior has more than 10 million likes on Facebook, +300.000 on Google+  and almost 1.5 million followers on Twitter. With the hashtag #DiorHolidayHangout the brand invited all their followers to watch a hangout with their make-up artist Ricky Wilson (@wilsonricky) and other make-up artists as guest. The Hangout had as theme make-up to use on the Holidays. Fans on the brand could send questions to Ricky via Twitter or G+ by using the hashtag.

Ricky Wilson and model

The Hangout lasted about 40 minutes and looked very natural and interactive. The artist used two models (that look like "normal" people not supermodels, very smart move) to show the "how to do it" and answered 3 questions. Of course all the make up used was Dior and presented by the host but not in a "comercial" way. The luxury brand was not spared of technical problems, with a guest who could not be heard, a few seconds of Dior out of air and a lot of nervous laughing. But none of this made the project less interesting. 

Host out of air and the nervous laughing!

The video is now available on youtube and on G+. And now here!

What do you think? Is this a good exemple to be followed by luxury brands? 

Tricks of the professional!

@TaciOneGlobe

Guess What??

I am sure you are as thrilled as I am... everyone is talking about it since last weekend: Twitter is actively thinking about giving us the possibility to download all our tweets!!

We always know the number of tweets that we published, but if we want to read a specific tweet from last year, the search becomes longer and more difficult!

One will receive a nice email suggesting to download the file, where your tweets are sorted in a chronological order.
This new feature is interesting for any brand/company having a Twitter profile and who is active on it, because it enables to create a history of the brand's more popular messages. Brands will then be able to know which tweet was the most influential, in order to determine the main trends their tweets are following or creating.


Short Sprout Insight about this topic here.

Once you will have access to this feature, how are you planning to use your tweets archive?

Twitter vs Instagram

 is preparing to bypass Instagram.

It will update the mobile application in order to filter photos similar to Instagram's. 

Photos filtered on Instagram look like as if they were shot by a camera of the '60s.

Twitter's mobile filter seems vital since the public uses Instagram to take pictures and then shares them on Twitter. But the changes do not stop here. 

The company is working on to add further  tools to its mobile application such as the ability to upload and edit videos without having to go through third party applications, services like Youtube.

And the name? Unfortunately nothing to do with the bird!

source

US Elections: what about a Twitter map?

No electricity = no tweets? No way!

Maybe you are in a hurricane's path. Or maybe you just forgot to pay your bill. The fact is: many factors can leave you without electricity. And with no power, chances are you are going to lose your internet access too! 

But that does not mean you'll have to stay completely away from social networks. Twitter and Facebook still let you post from you phone! Like that, you can let your family and friends know you're OK, ask them for help or just let the world know you are afraid of the dark.

For Twitter you need to enable your mobile phone in your account on Twitter.com (and for that you do need electricity). Go to "Settings" then "Mobile". Insert your cellphone number under “Activate Twitter text messaging,” and then you’ll have to text “GO” to the number 40404. That should activate the service. New settings on the webpage allow you to control text notifications.

Now, to tweet, just write a text and send it to 40404.

For Facebook you also have to enable the service while you can! Log in your Facebook and go to "Account Settings". Go to "Mobile", put your number and click on "Activate Text Messaging". Follow the instructions and text the letter "F" to 32665. A confirmation text will give you a number you have to insert on the page. After that, the activation of the phone will be confirmed by another text.

To update your status, write a text and send it to 32665.

And at least remember to pay your phone bill!

@Tacioneglobe

From Mashable and pic from Techli

Let's tweet people!

Social Media Today studied the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets. They started by looking at Retweets per Tweet, as increasing numbers of Tweets are made per day. For each Tweet Frequency they looked at the percentage of the Retweets per Tweet compared to when a brand only tweets once in a day.

As we already imagined, Low Tweet Frequency may be ineffective. When a brand tweets 2-5 times per day they get more Retweets per Tweet, by up to 300%, compared to when they Tweet only once a day. Twitter is a high volume channel, and unless you Tweet enough to get noticed you may be wasting your effort.

But before spending all your day tweeting, 657 tweets a day, calm down. After 5 Tweets per day they saw a drop-off in the response per tweet, suggesting possible diminishing returns beyond this. Response per Tweet is important to consider because it impacts engagement levels, the visibility of tweets, and brand perception. However it is not the whole story.

It is the Response per Day, rather than per Tweet, that represents the total amount of interaction a brand is having with its consumers, and is representative of the total amount of touch-points they have to get across their marketing message. So, despite the Retweets per Tweet falling, as brands tweet more, the total number of Retweets only continues to increase. A little confusing, no?

To read more about this study and see how you can take the best out of your tweets go here.  

And you? How many tweets a day to you tweet and how many do you believe its enough?

Speaking of Twitter, follow me! @Tacioneglobe

#WifiWork session @Starbucks Saint-Lazare

Dear FMKRS, 

Today we went to a traditional Starbucks in Saint-Lazare because we craved for muffins and donuts!!

{By the way, talking about Starbucks, have a look at their "Make your own Frapuccino" website, I tried and it's funky!! Guess which flavours I chose? :-) }

Below are the platforms we discovered and talked about altogether:

• Social Bakers provides us with statistics from all the social media platforms in various categories; you should definitely have a look at it, it’s really well organized, quite complete and easy to search inside!

• Flipboard, Your Social Magazine, is a mobile application that some of us already know and use; interesting platform, where you can organize the content you want to receive, and it's easy to share any information from the app to your own social networks profiles! // Google currents is a similar mobile application - meaning you take your feeds everywhere with you!

• Veooz is useful for people wanting to know about trendy words. It could be seen as a competitor of Google Trends but the difference is that the content in Veooz directly comes from social media and networks.

• Click to tweet is a tool that I have been using for several days, it's really easy and fast! Just write your message in the big box on the main page, generate the link and send it, share it as much as you want, and when people click on it, they can directly tweet out what you wrote!

• Pay with a tweet is also a really interesting twitter derivative - brands can increase their visibility by giving documents away (songs, pictures, factsheets for hotels for example, etc.) if people just tweet that this brand enabled them to get this item for free! I'll try to embed it on my blog next time, stay tuned!

• Shift: kind of internal network for companies – we’ll have a closer look at it, but if you have already tried it, please let us know how you feel about this platform! Related to this topic, here is an article about the Top 10 Social Entreprises Tools.

• This article provides information about the use of the Facebook Want button: it says that when the want button was first thought of, the final goal was that people would buy what they “wanted”. But it’s actually not working like this – kind of The Fancy, you can fancy or want things, but people usually don’t buy it. 

And you, would you actually buy something that you "Want" on Facebook, or would you just "Want" it to build nice visual collections on your timeline?

In short: a great sunny day with the view on the beautiful Concorde Opera Paris and Saint-Lazare train station!

Stay tuned for next week wifiwork session!

@CJuppet

Pheed: are you gonna sign up?

Dear FMKRS, 

We hope you had a great weekend!

Guess what we just discovered this morning? P-H-E-E-D... ever heard about it? If yes, feel free to leave your comments, we can't wait to discover what you feel about this new social network! 

Their baseline "Express Yourself", as well as the picture with the man with tattoos  really made me feel as if we could share anything on this platform! Is that true? Well we'll have to wait a bit, because this is pretty new (only launched on August 10), and it already reached 350 000 unique visitors!

Everyone agrees on the fact that Pheed is a "Twitter, with a business plan".  
So, basically, what can Pheeders do? 

Subscribers can chose to share their content for free, or for a premium price (from 1.99$ to 34.99$ per content, or per month). 

Let's have a look at Miley Cyrus' s profile, because she was one the first to sign up for this tool.
On the profile we have the possibility to do everything that we are able to on other platforms: customizing background, search for other people (using @ and #), we have access to the bio of the user, number of subscribers (=followers), etc.

Then you can chose to view ALL the content, or view it by type: 
text, photo, video, audio, voice notes and you can even include live-broadcasting!

If we click on Featured, we land on a kind of home page where we can see who has already subscribed, and if their channel is free or not (premium for David Guetta).

The PG-13 means that "the content on this Pheed channel may be inappropriate for children under 13"; the R for Chris Brown means that "the content on this Pheed channel may be inappropriate for children under 17".

Then we can wonder, what does differentiate Pheed from other social networks, and how will it gain subscribers?
We understood that the aim of this social media is to "monetize content"; we can then assume that content will have a better quality if content-producers make us charge for it. 

For the moment, subscribers are mainly DJs, music producers, singers, etc. who want to share their compositions, and be recognized for it by making followers pay for it.

Stay tuned, the iPhone app is about to be released ;-)

Well, how do you feel about it?


By @CJuppet

Topsy - The Twitter Search