Top Digital Marketing Trends via ipfconline

Concise infographic by @ipfconline1  10 Digital #marketing trends - already impacting online efforts.

Note - number 9 - Mobile = center stage in Customer Decision Journey

10 Major Digital #Marketing Trends to Pay Attention for 2017 [Infographic] #DigitalMarketing #Analytics #SocialMedia #SMM #CRO #SEO #Mobile pic.twitter.com/PM7b6gFJ4p

— ipfconline (@ipfconline1) August 25, 2017

#DigitalMarketing Maturity Self Assessment Tool from Adobe CMO

+Adobe VP, John Mellor, presents dramatic findings from exploration of the new complexity in digital marketing.  

In addition to discussion of Digital Marketing Age of Enlightenment, Mr. Mellor states that Best in Class Marketers have significant financial impact as well as progress the pace of expertise.

Key Results:

• 'best in class' marketing professionals/teams have a significantly higher financial impact - quote below

    "In the travel and retail verticals, best-in-class marketers posted a 200% higher conversion rate. The best marketers in finance had 50% higher stickiness. "

• Best in class marketers - they’re getting better at a faster rate than anyone else 
• Best in Class is related to Marketing Maturity

The Forbes article is linked to a helpful Digital Marketing Self Assessment tool, permitting readers to rate personal levels of Digital Marketing Maturity.

Interestingly, Digital Marketing Maturity is NOT related to time in grade but use of strategy, alignment with business goals and deployment of effective digital marketing tools...an excellent slideshare modeling Digital Marketing Maturity.

H/T SABIUniversity

Full disclosure - I am part of the SABI University team designing Digital Marketing Online Certification Courses to help motivated individuals accomplish Best in Class Digital Marketing skills.

SABI #Paris - MiniEx #digitalmarketing program

+SABI Paris has launched MiniEx Digital Marketing Program for executives that gives new meaning to blended education - learning + leisure.  

This innovative program combines:

•  progressive digital marketing expertise, tailored for busy executives
• select professional visits, observe digital marketing tactics in action
• sightseeing and shopping

SABI, an ECBE accredited institute of higher education, recognized the need for learning and travel experiences that transcend traditional seminars and tradeshows. Additionally, the velocity of digital change drives a need for executives and business professionals to develop personal knowledge networks.

MiniEx Digital Marketing Program was designed to uniquely address these intersecting demands.  Full details available in downloadable brochure.

Full disclosure - I am happy to be a member of the SABI team that is developing online Certification Programs for Executives - Digital Expertise. 

E. Craig

Hospitality Now - Ministry of Ideas at Le Miami = visionary + courageous

Collectives of diverse hospitality innovators may replace traditional industry organizations...at least it feels that way at Le Miami. 

The founders' vision  =

The contemporary definition of luxury isn’t about money. It’s about creating an inimitable experience based on style, space, wellbeing, content, design, authenticity, storytelling, urbanity and innovation. The future belongs to the pioneers with the capacity and bravery to act on this cultural shift first. Our purpose is to identify and unite them.

An excellent conversation starter presented by Seth Godin - key take away - average is a race to the bottom.

Absolutely worth the viewing time.

Seth Godin at LE Miami's Ministry of Ideas from LE Miami on Vimeo.

Great Use of #Pinterest for #Hospitality

If you are a hotelier and wondering how to use Pinterest to enhance your digital marketing strategy and create a real community here is a great campaign for inspiration. 

Entitled pin.pack.go by Four Seasons this great use of Pinterest allows visitors to:

1. Post images related to their interests during their travels

2. Tell Four Seasons which hotel the visitor will stay in 

3. Follow and Be Followed by Four Seasons 

4. Collaborate with the Brand and receive "not-in-the-guide-books" tips

The benefits are double. The hotel chain is actively gaining followers on social platforms, building a large community, but also creating a real, non-virtual relationship which, of course, builds customer loyalty. 

For the visitor, the traveller will benefit from a customized visit and local tips and guidance (which are priceless) before, during and after the stay...

For more information visit the Four Seasons Magazine!

Let's tweet people!

Social Media Today studied the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets. They started by looking at Retweets per Tweet, as increasing numbers of Tweets are made per day. For each Tweet Frequency they looked at the percentage of the Retweets per Tweet compared to when a brand only tweets once in a day.

As we already imagined, Low Tweet Frequency may be ineffective. When a brand tweets 2-5 times per day they get more Retweets per Tweet, by up to 300%, compared to when they Tweet only once a day. Twitter is a high volume channel, and unless you Tweet enough to get noticed you may be wasting your effort.

But before spending all your day tweeting, 657 tweets a day, calm down. After 5 Tweets per day they saw a drop-off in the response per tweet, suggesting possible diminishing returns beyond this. Response per Tweet is important to consider because it impacts engagement levels, the visibility of tweets, and brand perception. However it is not the whole story.

It is the Response per Day, rather than per Tweet, that represents the total amount of interaction a brand is having with its consumers, and is representative of the total amount of touch-points they have to get across their marketing message. So, despite the Retweets per Tweet falling, as brands tweet more, the total number of Retweets only continues to increase. A little confusing, no?

To read more about this study and see how you can take the best out of your tweets go here.  

And you? How many tweets a day to you tweet and how many do you believe its enough?

Speaking of Twitter, follow me! @Tacioneglobe

Creative Sandbox by Google = idea playground

H/T to Tnooz for sharing the visual case studies on Creative Sandbox by Google.  

Intended to showcase Ad Agencies campaigns, the Creative Sandbox is a super source of promo ideas for marketers.  

The shareability of the ideas is excellent with print, visit, +1, link options.

While not every business will have the budget for extensive + dynamically integrated campaigns, the access to imaginative ideas is priceless.

Visit the Creative Sandbox site + enjoy!

6 Trends + Tactics >>> Impact Marketing + Social Media

An excellent presentation of the traditional customer purchase path  vs. current customer created maze of paths.  It is also clear from the graphics that hoteliers (and other businesses) need to rethink their website as the 'final destination' and change their focus from driving customers to the website site to meeting customers at THEIR preferred touchpoint.

The reality of online commerce is that it is cluster shaped.  Sharp online commerce professionals will adopt an ecosystem approach. Slide 20 stands out as the cluster of commerce is well illustrated

Multiple digital touchpoints give rise to other issues

• Available resources - experience, staff + budget
• Maximizing for interdependencies - various touchpoints working in sync
• How to differentiate in the crowded social fields

Is your organization thinking cluster?

6 trends and tactics changing marketing and social media from Kyle Lacy