Top Digital Marketing Trends via ipfconline

Concise infographic by @ipfconline1  10 Digital #marketing trends - already impacting online efforts.

Note - number 9 - Mobile = center stage in Customer Decision Journey

10 Major Digital #Marketing Trends to Pay Attention for 2017 [Infographic] #DigitalMarketing #Analytics #SocialMedia #SMM #CRO #SEO #Mobile pic.twitter.com/PM7b6gFJ4p

— ipfconline (@ipfconline1) August 25, 2017

Mobile Audience Growth - Web is Discovery Opportunity

 Mobiforge details #mobile report - apps for engagement - web for discovery

Mobile marketers and developers will value Mobiforge's analysis of Comscore's recent report.  For all of us trying to decide - Mobile site or mobile app, the information is most helpful.  

Decision depends on your business goals:

• are you building your mobile audience = mobile website -USER centric
• do you want to increase engagement with mobile users = app

The chart below from the Comscore report clearly shows the growth opportunity.

Another key point is that mobile web is a gateway:

We’ve seen a lot of movement in the mobile web arena over the last year in the shape ofProgressive Web Apps, and the AMP initiative that bears out the importance of  the web as the gateway to further engagement without the same limitations as an app store presents. Outside of the app oligarchs,  the discovery battle may ultimately be won on the web.

An excellent, concise analysis - read Martin Clancy's article "Mobile Audience Growth Web Not Apps" 

Original Post - Mobile Mindset Web not Apps

Rock Your #Mobile Campaign Tips via #Mobilemindset

Some Smart Tips #Mobile Mindset - save time, optimize social media

Lots of common sense advice for making the most of you time.

Key Points:

• Don't get distracted - stay focused on your content search
• Create a publishing schedule - on a calendar - frequency, days, times
• Monitor Metrics

My Favorite:

• Collect as you go - an idea libary with links and a few comments works for me.

Also in the post are tools to help you maximize time + creativity

• HootSuite
• OktoPost
• Hearsay Social

Read the full Rock Your Mobile Campaign Tips post!

Pokémon go, how does it affect hoteliers?

Use Today's Trend to Attract Cliental 

Pokémon Go is today’s BIG THING! If you haven’t heard of it yet, It’s that you have been leaving in a cave for the last past 3 months, it’s all that everyone is talking about, It’s at the top of the mobile app chart, on every news (everyday!) and was even used in an U.S presidential campaign.

Several hotels are now proposing a "Pokémon friendly zone" communicating trough social medias to attract customers with ads;

We have selected an article to show you with an example how an hotelier used Pokémon go to attract cliental and be able to be closer to the client by sharing a same passion.

http://www.sabrehospitality.com/resources/hotel-marketing-blogs/hoteliers-guide-pokemon-go

It includes:

- A small description of what is Pokémon go

- How it affected people’s behaviors and consumption 

- How to adapt to this new trend 

This app is also thumbable, which means that it is adapted to our day to day use of mobile. This technique can be applied to your mobile site. Is your mobile website thumbable ?

Hospitality - Millennials = #mobilemindset

An eye-opening research report has been published by Oracle Hospitality.  “Millennials and Hospitality: 

The Redefinition of Service”.  

The information is highly valuable for restaurants and hotels seeking to provide the right services at the right time to Millennial customers.

It covers mobile usage for:

• Services - such as keyless check in
• Payment
• Booking
• Communications

Mobile Hotel Bookings are almost 50%

A key finding for hoteliers - quote from the study:

• Hotels face a mobile frontier: Make no mistake – millennials in every country are already using their mobile devices to conduct core functions with hotels. Among the findings: 20% had checked into a hotel using their mobile, while 46% had booked a hotel room through similar means. Only 12% had ordered room service by smartphone, yet room service was the number one request when millennials were asked how else technology could improve their stay.

Clearly, hotels need to adapt operations + booking capability to the #mobilemindset of on the go guests!

Is your hotel ready?  

We would be happy to help smart hotels go mobile - before losing your guests to big budget OTAs + chains.