Wednesday, September 26, 2012

How to optimize your website on smartphones!

Your website does not look the way it should when you search for it on your smartphone? Do not worry any more and start creating and personalizing your own Mobile site!

Tuesday, September 25, 2012

Guide 3 for Hoteliers: G+ Local Merging Performance

Today, we are rolling out the 3rd Guide for Hoteliers "G+ Local Merging Performance" !

Many businesses (hotels included) are currently encountering problems on Google.
Whether it is on Google Places, Google Maps, G+ Business Page or G+ Local, getting these problems solved is most of the time a long process and can rapidly become a nightmare.

The presentation below accounts for the different troubles hoteliers have been encountering with Google and suggest solutions to get out of this "Google Nightmare".


Pinterest for job seekers

Monday, September 24, 2012

The Art of the Craft - Sommelier - Ritz Carlton Hotels

The Ritz Carlton Hotel showcases staff members + their individual commitment to customers in a series of engaging, authentic videos...labeled the Art of the Craft.  An excellent, well executed concept.

Wednesday, September 19, 2012

SproutSocial New Features tested by FutureMakers

Sproutsocial is a social media measurement tool highly recommended to Hoteliers.

The tool provides you with metrics about your followers and your online activity assessment about the past days and months. It also enables you to schedule in advance the posts you need to share later on several social networks.
Many other functions will help you efficiently manage all your social media accounts.

Lately, SproutSocial released new features, we have been trying them for you, just watch the presentation below:

Tuesday, September 18, 2012

L2 Clinic Paris 2012: a quick overview for those who missed it

New Trend ? Hotel grand openings via Facebook

A very clever use of Facebook engagement approach by W Hotels Singapore.  On target + well wrapped.  Full article and h/t to

In sharp contrast with the classic type of openings or celebrations, the latest W Hotel Singapore at Sentosa Cove has chosen an unconventional launching,  ”live” onFacebook, entitled Whats New/Next in Singapore! YOU+YOU=W . On Thursday (Sept 13), 3 days ahead of the opening scheduled for Sunday (16 Sept) the W Hotel announced on Facebook ”At 8 am we open our doors :) 

Van Cleef and Arpels - luxury experience

Monday, September 17, 2012

Improve Your Hotel's Online Presence - Guide 2 for Hoteliers

What is it? 
It is the continuity of the 1st guide published last week, "First Steps to Get Your Hotel Visible Online"

What is this second guide about? 
It is about the way most independent hotels use the web, compared to the way Google thinks Hoteliers should use the web.
It gives an idea of where hoteliers lack performance and how they can optimize their online presence to match Google's requirements.

This guide is dedicated to hoteliers, but the online presence optimization process works for any type of businesses.


Luxury experience - Van Cleef and Arples

6 Trends + Tactics >>> Impact Marketing + Social Media

An excellent presentation of the traditional customer purchase path  vs. current customer created maze of paths.  It is also clear from the graphics that hoteliers (and other businesses) need to rethink their website as the 'final destination' and change their focus from driving customers to the website site to meeting customers at THEIR preferred touchpoint.

The reality of online commerce is that it is cluster shaped.  Sharp online commerce professionals will adopt an ecosystem approach. Slide 20 stands out as the cluster of commerce is well illustrated

Multiple digital touchpoints give rise to other issues

  • Available resources - experience, staff + budget
  • Maximizing for interdependencies - various touchpoints working in sync
  • How to differentiate in the crowded social fields
Is your organization thinking cluster?

Wednesday, September 12, 2012

Google Study: Multi-screen Trend and Consumer Behavior

The online customer behavior is changing as mobile devices evolve. We are in a multi-screen world, in which consumers are naturally adapting, unlike many local businesses that are still lagging behind. This study provides an overall view of how multi-screen trend is impacting the consumer's life and its online experience. It should help local businesses to target which devices their customers are more likely to use, so they can adapt their marketing strategies. Multiscreenworld Final Source: thefuturebuzz

Monday, September 10, 2012

First Steps to Get Your Hotel Visible Online

Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.

These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.

It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.

This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog:

Read the presentation below

Let's divorce in a hotel!

Are you about to start a divorce procedure? Check out this presentation!

Friday, September 7, 2012

Bienvenue à ma table: a great social cooking platform

Explore this presentation and feel free to leave any comments, especially if you already know the concept or already tried it!