Monday, September 10, 2012

First Steps to Get Your Hotel Visible Online

Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.

These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.

It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.

This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog:

Read the presentation below

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