Monday, September 17, 2012

6 Trends + Tactics >>> Impact Marketing + Social Media

An excellent presentation of the traditional customer purchase path  vs. current customer created maze of paths.  It is also clear from the graphics that hoteliers (and other businesses) need to rethink their website as the 'final destination' and change their focus from driving customers to the website site to meeting customers at THEIR preferred touchpoint.

The reality of online commerce is that it is cluster shaped.  Sharp online commerce professionals will adopt an ecosystem approach. Slide 20 stands out as the cluster of commerce is well illustrated

Multiple digital touchpoints give rise to other issues

  • Available resources - experience, staff + budget
  • Maximizing for interdependencies - various touchpoints working in sync
  • How to differentiate in the crowded social fields
Is your organization thinking cluster?

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