In sharp contrast with the classic type of openings or celebrations, the latest W Hotel Singapore at Sentosa Cove has chosen an unconventional launching, ”live” onFacebook, entitled Whats New/Next in Singapore! YOU+YOU=W . On Thursday (Sept 13), 3 days ahead of the opening scheduled for Sunday (16 Sept) the W Hotel announced on Facebook ”At 8 am we open our doors :)
Oneglobe Network's discovery lab
Tuesday, September 18, 2012
New Trend ? Hotel grand openings via Facebook
A very clever use of Facebook engagement approach by W Hotels Singapore. On target + well wrapped. Full article and h/t to CPP-Luxury.com
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