TravelTripper #mobile bookings stats 2018 = success tips

 #Hotels - it is a Mobile First World!!

Travel Tripper blog published important stats for bookings via mobile.   

Quote:

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo.

Success Tips for Hotel Direct Bookings via Mobile:

• fast and frictionless experience - best accomplished by mobile dedicated site + hotel's RWD site
• assure mobile customers feel they’re receiving the most relevant information 
• assure mobile is best price possible - no need to go to desktop site to book
• consider creating + promoting 'mobile rate' 

Read full article - Travel Tripper Important Mobile Booking Stats for Hotels

#mobilebookings #hotels @Travel_Tripper

Social Media = Conversations with #Hotel Guests

Social conversations help differentiate your hotel + the positive advantages of your locale expertise.  Most hotels are using social media just to push out sales messages.  Smart hoteliers use social to engage guests in conversation - prior to stay, in destination (key = mobile users on Facebook), poststay.

This brief presentation highlights best content mix....relevant for guests + shareable to THEIR social networks.

I thank Corentin ComBalbert for putting it together.

IAdvize - Innovative Conversational Commerce Platform

iAdvize is the leading real-time customer engagement platform in Europe and is used in 40 different countries. Today, 9 different nationalities work within the team.

#startup review by Sasha Chupick

A conversational commerce platform that creates contact points throughout the website by predicting customer behavior, a chatbot and a possibility to put potential customers in touch with savvy enthusiasts for live chat

Industry: Retail & Hospitality

• Hotels can benefit through tailored, personalized experience for potential guests, through automated and real chat.

« Predict and engage the best contact opportunities with authentic experts 24/7 and convert them into business value. »

Innovation: uses customer browsing behavior to send them useful information and takes advantage of brand ambassadors & influencers expertise to advise guests

• Depending on what the customer clicks or does with their shopping basket, various predefined messages pop up in order to assist them through the process
• A chatbot that responds to predefined questions
• Ibbü: uses brand ambassador’s expertise (with financial compensation) for live chat with customers when they need authentic advice – available 24/7

A view of conversational commerce by iAdvize

Original post on Hospitality-Next.Digital

ORM

ORM

Is your e-reputation on top?

How is it worth it?

Small presentation of the ReviewPro Webinar:
by Montse Flores

ORM COMPARISONS

Comparisons between two ORM giants 

-TRUST YOU VS. REVIEW PRO-

First of all, what is ORM?

It stands for Hotel Reputation Management, is a practice of monitoring and positively influencing the image of the hotel throughout the web.

So, positive feedback from satisfied guests sharing their experiences with your Hotel and with their friends and rest of the world is very important for hotels. Negative reviews should be used to improve the quality of the Hotel. For this reason, it is becoming more and more important for you as a hotelier to build up a professional Hotel Reputation Management

So as you can see Online Reputation Management occurs after the guest stayed at the hotel, it can harm a lot when they write bad reviews, however this can have less impact by using mobile advantages, for example sending an E-mail directly, a short call any type of contact after their departure or during their departure asking about their stayed, making them personal so guests can tell you directly what is going on with their stay.

An interesting Mini Guide

Where is people booking from and how important is social media and other sources in their destination and hotel selection?

+springmetrics

+SnapTraveller strategy - essential to #hotels OTA offset

+SnapTraveller creators +Sébastien Félix and +Hugo Marchand, are distrupting positively how travelers discover unique and distinctive hotels.  This innovative concept matches socially active influencers with non-big-brand hotels worldwide.

Further, SnapTraveller orchestrates events/contests that provides the context for the influencers' online conversation.

Bottom line:

• Socially active inluencers share hotels' personality and distinctive qualities in a context that is relevant and engages THEIR following - exponentially distributing hotel name to the like-minded

Why is this strategy so important:

• It by-passes brand/name organic search results
• Now OTAs are inserted via Google Adwords in Hotels' official site  - great article on OTAs in Tnooz here
• #OTAs and big brands spend dominate search results, pushing out independent properties
• Today's connected travellers prefer original experiences and relish a sense of discovery that social connections deliver

Hoteliers can't outspend the #OTAs + Big Budget Brands....but you can outsmart them.

SnapTraveller strategy does exactly that.

We would like to thank SnapTraveller co-founders, Sebastien and Hugo, for sharing their research and concept at #CMHshare Paris Think Tank. Merci, it was dynamic!!

+CitizenM Hotels - Hotel Check In transformed via Kiosks

+citizenM hotels caters to the global mobile C generation (C=connected).  Great background video on how this Hotel Group innovates guest experiences + delivers excellent guest satisfaction.

Net Skills for busy hospitality pros - a cheatsheet

Oneglobe is collaborating with HER Consulting to provide HER readers with easy, actionable methods to stay ahead of the 'firehose' of industry info while saving time.

Here is our SUPER easy cheatsheet - guaranteed to make your life easier!!

Marriott Mobile Check In - #London Launch

At Modul University Hospitality Service 3.0 presentation, we used Marriott's Mobile check in as an example of guests' experiences driving service expectations and new 'standards'.

Now we see the news that Marriott Mobile check in is moving beyond the US - happily - and London is among the next cities.

Hospitality Service 3.0 - Modul U presentation

There was a responsive group of 90+ participants for our Oct 3 presentation at Modul University in Vienna.  All Net savvy, the students were amazed at the speed of change that is already occurring.

We owe Mathieu Pollet of Lounge Up great thanks for setting up 'guest experience' access to the Lounge Up app.  The participants were most impressed at the possibilities to create services that delight guests.

Also, a sincere merci to Hani El Sharkawi, Department Head at Modul Careers for the invitation.

Below is our intro slideshow - videos of digitally delivered services and the full presentation is here.  This important conversation will continue online - please join us.

Thank you Stephanie Bond for assist with creations + presentation.

OTA's Impact on Visibility in Hotels

by Alex and Omayra

Going mobile, so simple...

A new hotel service especially for her

As Beyonce would say: Who run the world? Girls. Ok, terrible jokes aside, the women are in fact the news focus of many companies. Every year more and more women have jobs that were for men only not a long time ago. With better jobs comes more travels, either for leisure or business. For this reason, hotels should pay more attention to the female share of their clients.

 

After asking female globetrotters how hotels can anticipate their needs in research carried out over 18 months, Hyatt introduced a new service they call “Hyatt Has It”.

 

The new Hyatt Has It service will offer phone charger, hair curlers and steamers, yoga mats, make-up remover wipes and razors to female guests. The amenities that existed already, like shampoos and moisturizers, now have better quality, to meet the client's standarts, with skincare products from companies such as Le Labo, June Jacobs and Aromapothecary.

 

 

 

In response to their female respondents’ desire to eat healthily while traveling, the hotel chain has also launched a new balanced menu, with items that include fresh juices, smoothies, more balanced portions, and customizable meal options. On their service website, there is also a tab "blog", where they give tips and news about the services.

 

@Tacioneglobe

 

Picture from here



Travtar: sell your hotel bookings!

Did you book a hotel room, and can't use it because you changed your plans?

Here is the solution: Travtar!

Guestback: a new tool to help hoteliers to manage their online reputation

Guestback: Hoteliers' ultimate goal! on Prezi

First Steps to Get Your Hotel Visible Online

Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.

These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.

It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.

This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog: http://marketmyrooms.wordpress.com/

Read the presentation below

Guide 1 for Hoteliers - First steps to get your hotel visible online from oneglobeddih