+Pinterest, parfait pour les #hôtels

+Pinterest est aujourd'hui l'un des médias sociaux le plus utilisé au monde. Lancé en 2010 par Ben Silbermann, un ancien de Google, l'a société est aujourd'hui éstimé à plus de 3 milliards de dollars .

26 données clefs à propos des utilisateurs de Pinterest 

#Contenido de Calidad , Contenido Visual

Estas analizando tu Web o tu Blog y no sabes por donde empezar?

Se ha hablado mucho de tener calidad de contenido! Perooooo que significa?

El contenido es la habilidad de una empresa para comunicar de manera efectiva con sus clientes existentes o posibles de manera significativa. 

Google clasifica ahora los sitios en función a la calidad e importancia del contenido. Por lo tanto, ahora no solo es importante generar contenido por generarlo, o sôlo con el objetivo de influenciar  SEO  o aumentar nuestras visitas. 

Es necesario generar contenido que sea interesante, claro y llamativo para nuestros lectores o posibles clientes. 

¿Estas dando a tus clientes la información que ellos están buscando? 

¿Los datos que proporcionas permiten a tus posibles clientes tomar una decisión final de compra? 

¿La manera en que presentas la información es atractiva para tus clientes? 

¿Los beneficios que  ofreces a tus clientes están claros en el contenido que generas? 

Al enfocar tus esfuerzos en generar contenido de calidad interesante y atractivo, te ayudas tu mismo a mantener tu visibilidad en lînea, tendrás una gran ventaja sobre tus competidores, a fidelizar tus clientes existentes y conseguir nuevos clientes.

¿Por qué hablamos de contenido Visual? 

Contenido de calidad, Contenido Visual. from OmayraMurguiaRomero

Puedes utilizar CANVA una herramienta en linea que te ayuda a mejorar tus imagenes y presentaciones.

                TIENES QUE PROBARLA! 

Using a Cool Tool to Help Your #SEO

You are probably increasingly hearing that SEO and social media go hand in hand together, which may have not been the case in the past. However the key for your business is to target people where they are and not just publish randomly. Having great content, which attracts they eye, which is easily shareable, which interconnects with your other platforms is part of the secret. Projeqt* is a great tool which may be just what you are looking for. The presentation below illustrates how you can use this platform to publish, create a buzz, and get people talking about your business.

*contact Projeqt directly for corporate use

View an example of a projeqt embeded in a blog by clicking here!

How Local Businesses Help Your Digital Strategy

Local Businesses can be great partners in achieving a good social digital strategy. An interesting local brand is good content in the first place. By mentioning  them and letting that business know of your article will probably convince them to share the article on their own websites, social networks, and other media. This gives you access to a wider audience AND perhaps untargetted network. Also, your social  image is benefitted as you put forward a local outlet. Below is a case study on Le Général Hôtel blogging about La Boutique des Saveurs.

How an Image can Help Your SEO

Thinglink is a platform which can amplify your hotel's visiblity on the internet in various ways. The following slides demonstrate an example of how it used in the context of Le Quartier Bery Square Hôtel's overall digital markeitng.

The platform allows the hotelier to select an image and link it to all types of other social media platforms such as classical accounts (i.e. Facebook, Google +Hotel Le Quartier Bercy - Square , Youtube etc...) to more unconventional media such as social playlists (eg. Spotify).

A big advantage to thinglink is that sharing the image is user-friendly, keywords can be easily integrated, and the interaction with the visual creates a memorable and fun user experience. 

Thinglink also has new feature; "touching the image" which resembles the traditional "Facebook like". 

SEO & Manipulating New Key Words - So Jennie Luxury Bubbles

The aim of this case study was to manipulate our digital strategy in order to make the brand (So Jennie Luxury Bubbles) visible under new key terms and amplify the effect through the use of social platforms. These were chosen among niche key words and concentrated on summer local festivities. Breakthrough was mainly achieved by using alt tags on images and backlinks to sites with strong SEO success.

Business Owners? Think of the Google Webmaster Academy!

Although SEO and Google Rankings may seem like an obscure science to the novice or the individual business owner, it's worth knowing that Google takes the time to 'explain' the basics so that you can understand and optimize your site and social noise.




Click here to see join the Academy...

SEO Case Study; So Jennie Luxury Bubbles

So Jennie mini case-study

A mini case-study with a real brand called So Jennie - this presentation aims at showing that with optimized text and website page, the ranking in Google results can be higher than ever ;-) and the Valentine Day page is at the heart of this mini-study.

Leave your comments !!

Guide 3 for Hoteliers: G+ Local Merging Performance

Today, we are rolling out the 3rd Guide for Hoteliers "G+ Local Merging Performance" !

Many businesses (hotels included) are currently encountering problems on Google.
Whether it is on Google Places, Google Maps, G+ Business Page or G+ Local, getting these problems solved is most of the time a long process and can rapidly become a nightmare.

The presentation below accounts for the different troubles hoteliers have been encountering with Google and suggest solutions to get out of this "Google Nightmare".

 

Guide 3 for Hoteliers - G+ Local Merging Performance from oneglobeddih

You want to see the 1st two guides, right?

Guide 1 for Hoteliers - First steps to get your hotel visible online

Guide 2 for Hoteliers - Improve Your Hotel’s Online Presence

First Steps to Get Your Hotel Visible Online

Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.

These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.

It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.

This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog: http://marketmyrooms.wordpress.com/

Read the presentation below

Guide 1 for Hoteliers - First steps to get your hotel visible online from oneglobeddih