#digitalmarketing DEAD - move to Marketing in #Digital Era

+Unilever Senior SVP of #globalmarketing Marc Mathieu gave an enlightened interview in Sydney.  He stated that digital marketing is no longer a sub-specialty of marketing as 'everything is digital' and that today's marketers should know how to code....a significant skill set change.

Full interview here in Adnews.com.au

SEO & Manipulating New Key Words - So Jennie Luxury Bubbles

The aim of this case study was to manipulate our digital strategy in order to make the brand (So Jennie Luxury Bubbles) visible under new key terms and amplify the effect through the use of social platforms. These were chosen among niche key words and concentrated on summer local festivities. Breakthrough was mainly achieved by using alt tags on images and backlinks to sites with strong SEO success.