les cuistots migrateurs...two birds: you know the rest!

Les Cuistots Migrateurs: Kill two birds with one stone? 
Better still, why not come up with two great ideas in one innovative start-up?

a table avec les cuistots!

·  Industry

o Hospitality, Restauration, Foodtech, Lifestyle.

Benefits of the concept include a different perspective on migrants ; from « international problem » to « cultural culinary exchange » ; providers of French wholesale food industry as well as importers of exotic herbs and spices. The services benefit office-bound Parisians as well as those wanting to have an unusual homecooked meal on the table when their neighborhood provides few innovative choices

o The added feature is humanitarian : providing work for immigrants whose lives have been turned upside down and whose skills have been underutilized. What better way to integrate into a new culture and country than via the hospitality of offering a regional specialty to share at the dinner table ?

o Les Cuistots Migrateurs could be used in hospitality as an alternate choice to the expense of running an in situ restaurant whilst providing hotel guests with a variety of unusual lunch and dinner choices delivered directly to the hotel

·  Innovation Brief 

o Les cuistots migrateurs are certainly a welcome innovation in France today, offering a unique solution to integrating refugees to the French way of life by providing careers. As the New York Times wrote:

 "Les Cuistots Migrateurs is a bold new venture created by two intrepid French entrepreneurs who are trying to change the way Parisians view immigrants by introducing the French to the best of the newcomers’ home cuisines."

• Key points
• New employment provider
• Helping lessen the pain and disorientation of refugees of war and economic hardships
• Provision of a wider choice and delivery method for authentic cuisines little known in France

Read full article about Les Cuistots Migrateurs 

#hotelinnovation, #foodtech#restaurant innovation #startup

Sleeping with strangers for a hotel discount?

Sleeping with strangers could easily be a title for a thriller. But in that case, instead of fear, this might bring a little happiness, especially for those who love a good bargain. 

In the latest sharing economy trend, this website has been created for travelers who don’t mind sleeping with strangers to save a few dollars. 

One room, two beds

The premise: given that hotels and resorts charge guests per room and night, Easynest allows solo travelers to shack up with fellow lodgers so that everyone can slash their hotel bill in half “…and make new friends.”

After signing up with Easynest, users link their profile with social networking accounts such as Facebook and Twitter for virtual introductions. The more complete and fleshed-out the profile, the more likely guests will send requests.

After listing the hotel with dates and location, fellow users with similar travel itineraries can peruse the site and contact hosts.

The concept behind Easynest isn’t far behind that of Couchsurfing, where homeowners open up their living rooms, guest rooms and couches to strangers. But for some (or many) going to a strangers house might be too much. For those, Easynest is a good compromise. 

Looking for a companion to keep you company for part or all of your trip? TravBuddy is another site that pairs up open-minded, adventurous solo travelers with likeminded holidaymakers.

So, do you think hotels will like that? On one hand, they could be selling "half" the rooms, but on the other hand, they might have guests that weren't going to the hotel in the first place... 

Too old for a hostel, too cheap for a hotel? This could be the solution...

Let us know what you think!

@TaciOneGlobe

How an Image can Help Your SEO

Thinglink is a platform which can amplify your hotel's visiblity on the internet in various ways. The following slides demonstrate an example of how it used in the context of Le Quartier Bery Square Hôtel's overall digital markeitng.

The platform allows the hotelier to select an image and link it to all types of other social media platforms such as classical accounts (i.e. Facebook, Google +Hotel Le Quartier Bercy - Square , Youtube etc...) to more unconventional media such as social playlists (eg. Spotify).

A big advantage to thinglink is that sharing the image is user-friendly, keywords can be easily integrated, and the interaction with the visual creates a memorable and fun user experience. 

Thinglink also has new feature; "touching the image" which resembles the traditional "Facebook like".