+Pinterest, parfait pour les #hôtels

+Pinterest est aujourd'hui l'un des médias sociaux le plus utilisé au monde. Lancé en 2010 par Ben Silbermann, un ancien de Google, l'a société est aujourd'hui éstimé à plus de 3 milliards de dollars .

26 données clefs à propos des utilisateurs de Pinterest 

Going mobile, so simple...

So Jennie mini case-study

A mini case-study with a real brand called So Jennie - this presentation aims at showing that with optimized text and website page, the ranking in Google results can be higher than ever ;-) and the Valentine Day page is at the heart of this mini-study.

Leave your comments !!

Thesis 2012 – A Direct Booking Strategy for Independent Hotels

Article copied from my personal blog

Generating revenue has become a real challenge for independent hoteliers, since OTAs’ online visibility has increased, and since they have raised the commissions requested to hotels.

The solution for hotels would be to limit dependence on OTAs, and increase direct bookings. However, independent hoteliers have limited marketing and communication budgets. In addition, they have trouble remaining visible on the Internet. Google indeed seems to favor 3rd parties’ presence, and recently changed its criteria to rank websites in its search engine.

Independent hoteliers feel helpless, in a compromising situation for their business, which raises the following question: “How Independent Hoteliers can increase direct bookings and therefore revenue, through a strategic use of Google, while limiting dependence on Online Travel Agencies?”

This paper was conducted with the collaboration of Liz Craig, CEO of Oneglobe Network (a web-marketing agency for independent hotels).
The strategy being more efficient if well adapted and personalized to independent hotels' needs and requirements, feel free to contact Oneglobe Network or me directly for more details about the strategy.

Thesis - A Direct Booking Strategy for Independent Hotels from emmalba

How Independent Hoteliers can Increase Direct Bookings and therefore Revenue, through a Strategic Use of Google, while Limiting Dependence on Online Travel Agencies? by Emilie Alba is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Topsy - The Twitter Search

Guide 3 for Hoteliers: G+ Local Merging Performance

Today, we are rolling out the 3rd Guide for Hoteliers "G+ Local Merging Performance" !

Many businesses (hotels included) are currently encountering problems on Google.
Whether it is on Google Places, Google Maps, G+ Business Page or G+ Local, getting these problems solved is most of the time a long process and can rapidly become a nightmare.

The presentation below accounts for the different troubles hoteliers have been encountering with Google and suggest solutions to get out of this "Google Nightmare".

 

Guide 3 for Hoteliers - G+ Local Merging Performance from oneglobeddih

You want to see the 1st two guides, right?

Guide 1 for Hoteliers - First steps to get your hotel visible online

Guide 2 for Hoteliers - Improve Your Hotel’s Online Presence

Google Study: Multi-screen Trend and Consumer Behavior

The online customer behavior is changing as mobile devices evolve. We are in a multi-screen world, in which consumers are naturally adapting, unlike many local businesses that are still lagging behind. This study provides an overall view of how multi-screen trend is impacting the consumer's life and its online experience. It should help local businesses to target which devices their customers are more likely to use, so they can adapt their marketing strategies. Multiscreenworld Final Source: thefuturebuzz

First Steps to Get Your Hotel Visible Online

Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.

These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.

It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.

This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog: http://marketmyrooms.wordpress.com/

Read the presentation below

Guide 1 for Hoteliers - First steps to get your hotel visible online from oneglobeddih