Google Study: Multi-screen Trend and Consumer Behavior

The online customer behavior is changing as mobile devices evolve. We are in a multi-screen world, in which consumers are naturally adapting, unlike many local businesses that are still lagging behind. This study provides an overall view of how multi-screen trend is impacting the consumer's life and its online experience. It should help local businesses to target which devices their customers are more likely to use, so they can adapt their marketing strategies. Multiscreenworld Final Source: thefuturebuzz