getListed - Easily Manage Your Online Business Listings

In 2012, the launch of Google+ Local was the opportunity for businesses to review their entire online presence... and mostly, to make sure that all their listings - on local recommendation sites - were updated and optimized with photos, reviews, backlinks, etc...

As the latter were valued on Google+, it could therefore be assumed that coherent and complete business listings on local recommendation sites would influence businesses ranking among top results on Google Search Engines.

getListed is a great tool to help you both review and update your business presence on local recommendation sites.

No wonder SEOmoz recently acquired getListed !

Time to discover getListed, right below !

Getlisted from oneglobeddih

Thesis 2012 – A Direct Booking Strategy for Independent Hotels

Article copied from my personal blog

Generating revenue has become a real challenge for independent hoteliers, since OTAs’ online visibility has increased, and since they have raised the commissions requested to hotels.

The solution for hotels would be to limit dependence on OTAs, and increase direct bookings. However, independent hoteliers have limited marketing and communication budgets. In addition, they have trouble remaining visible on the Internet. Google indeed seems to favor 3rd parties’ presence, and recently changed its criteria to rank websites in its search engine.

Independent hoteliers feel helpless, in a compromising situation for their business, which raises the following question: “How Independent Hoteliers can increase direct bookings and therefore revenue, through a strategic use of Google, while limiting dependence on Online Travel Agencies?”

This paper was conducted with the collaboration of Liz Craig, CEO of Oneglobe Network (a web-marketing agency for independent hotels).
The strategy being more efficient if well adapted and personalized to independent hotels' needs and requirements, feel free to contact Oneglobe Network or me directly for more details about the strategy.

Thesis - A Direct Booking Strategy for Independent Hotels from emmalba

How Independent Hoteliers can Increase Direct Bookings and therefore Revenue, through a Strategic Use of Google, while Limiting Dependence on Online Travel Agencies? by Emilie Alba is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.