An interesting Mini Guide

Where is people booking from and how important is social media and other sources in their destination and hotel selection?

+springmetrics

#Hotels Organic Search Results - AdWords Inserted

If you are a #hotelmaketing person, I am sure you have noticed the infiltration of drop down booking boxes within your OWN hotel name search results.

     To view - look at > $rate - underneath the description + before the address

Why this is happening

• Google Adwords is inserting OTAs + other 3rd parties, when users search by your hotel name.
• That means that booking.com, hotels.com + other major OTA links are visible in the reservation drop down box - ahead of the hotel's own site
• 3rd Parties are using your hotel name as a result of your hotel's inclusion in distribution

Why this matters

• It is likely that 3rd Party bookings will increase
• Hotels, particularly independents, will need alternative revenue sources to offset likely commissions increase

Initial Research

Hotel direct clicks offset ot as - oneglobe strategies from Oneglobe Network OGN-Xtra

Solutions

• My team and I here at Oneglobe Network are currently testing some workaround solutions for #hotels
• +oneglobe craig will publish #directclick strategies this week, they include:
• use of subdomain + distribution of same
• set up of ancillary revenue sources
• tactics to make the brand name hotel website a better visitor experience than OTAs

If anyone else is working on this issue, we would be happy to collaborate.

Just let me know, craig @ ogn-xtra.com