TravelTripper #mobile bookings stats 2018 = success tips

 #Hotels - it is a Mobile First World!!

Travel Tripper blog published important stats for bookings via mobile.   

Quote:

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo.

Success Tips for Hotel Direct Bookings via Mobile:

• fast and frictionless experience - best accomplished by mobile dedicated site + hotel's RWD site
• assure mobile customers feel they’re receiving the most relevant information 
• assure mobile is best price possible - no need to go to desktop site to book
• consider creating + promoting 'mobile rate' 

Read full article - Travel Tripper Important Mobile Booking Stats for Hotels

#mobilebookings #hotels @Travel_Tripper

Victor & Charles #AI Platform for Predicting Guest Delights

Victor & Charles lead the way in hyper-personalization for delighting #hotel guests ... predictive analytics... absolutely cutting edge!

A Paris #startup, analyzes public information (social networks, web content, ...), socio-cultural and behavioral to provide relevant information to hoteliers seeking to reach the next level of guest service.

Corentin Combalbert, Hospitality Executive Services, recently met with the team to evaluate the impact of a '360 guest view' on future pre-demand guest services.  He also had quite the experience with Victor & Charles chatbot - all positive!!

Inside scoop from meeting below.

Predicting guests' desires and providing personalized, delightful attention is the next generation of guest service.

Victor & Charles Press here.

Cross posted in Hospitality-Next.Digital

Paris #bistronomie2017 - visual celebration

This video beautifully celebrates France, Paris + Bistronomy.

Sights, sounds, immersive experience. View this and pack your bags for Paris!!

What is Bistronomy??  A gastronomic revolution according to Maille + they know gastronomy!!

Bistonomie - Maille

#bistronomie2017 #paris #bistronomy

Bar #Restaurant Management apps 2017

Bizimply curated a smart list of apps for Bar + Restaurant Management 

Bizimply Bizi Blog

From B2C apps such as NoWait, partnered with Yelp + designed to manage reservations + help diners avoid waiting, to Rockbot - prgram 'right music, at the right time' for restaurants and bars - the Bizimply list is a mini-goldmine for bar + restaurant operators.

• Needless to say, the Bizimply's scheduling and attendance mobile solution is on the list - deservedly so.

See the complete list at BiziBlog by Bizimply.

M Beta - Future Stay - realtime feedback #hotel innovations

M Beta - Innovation Incubator - Marriott Hotel Charlotte NC USA

Ever innovative, Marriott Hotels has dedicated one hotel as a 'living laboratory'.

  Objective =  to create exceptional and original guest experiences, Marriott continuously tests new concepts, layouts, decoration, guest flow, tastes and staff engagement.

A key element to determining which innovations to keep is real time guest feedback, which is accomplished by the highly innovative 'beta buttons'.

Beta buttons are basically upvoting by the swipe of a finger...they are located at guest interactions point all over the hotel.  Realtime feedback + rating.

An excellent video walk through review of all the innovations

Hotels Shared Experiences = New Search - Solis

Be #shareworthy and technically shareable - shared experiences = visibility in search engines.

Hotel + travel industries need to rethink SEO.  The reality is that your brand visibility is a collection of mentions in a wide array of social sites - aggregated = visibility in search.

Mentions are created by guests and travelers that share THEIR experiences.

Brian Solis' latest book - X the Book - is brainfood for transition.  A great read!

Hotels Use Texting for Guest Service

It makes sense!!  Almost 90% of people with smart phone use texting for their communications.  

This Customer Think article provides a number of examples of guest-hotel and hotel-guest texting for services.

Key Takeaway:

With texting, hotels can make sure their customer service isn’t taking a vacation. Using the right technology, they can boost engagement and grow revenue by contacting customers on a channel they prefer, and also foster loyalty with an intelligent mobile experience that travels with them and anticipates their needs.

Used in conjunction with geo-targeting + predictive requests, personalized smart hotel texting can be a revenue source.

Full CustomerThink article here.

Hotel Paradise Paris - connected, calm + casual

Fast, free WiFi then location are my hotel booking priorities. 

The Hotel Paradise Paris summer offer - a great rate including breakfast - made my hotel choice easy. The hotel is a little gem just down the street from the eclectic Chateau d'Eau area... offbeat neighborhood with lots spirited folks going from cafes to bars to restos.

What I especially liked:

• WiFi fast, free - with easy access; no complicated codes
• Chateau d'Eau - non-touristy; many cafes with free wifi
• Hotel guestroom was design style with thoughtful touches - water, 'green' bathroom amenities
• Each staff member was smiling, genuinely friendly + nicely polite

Hotel Room - Light, airy with a pleasant surprise A/C

Lots of funky spots to choose from 5 minute walk from the hotel.

Hotel Paradise Paris uses their social media to share playlists ... clearly this hotelier is 'connected' + understand how to create a cool vibe.

A nice discovery - all around.