#DigitalMarketing Maturity Self Assessment Tool from Adobe CMO

+Adobe VP, John Mellor, presents dramatic findings from exploration of the new complexity in digital marketing.  

In addition to discussion of Digital Marketing Age of Enlightenment, Mr. Mellor states that Best in Class Marketers have significant financial impact as well as progress the pace of expertise.

Key Results:

• 'best in class' marketing professionals/teams have a significantly higher financial impact - quote below

    "In the travel and retail verticals, best-in-class marketers posted a 200% higher conversion rate. The best marketers in finance had 50% higher stickiness. "

• Best in class marketers - they’re getting better at a faster rate than anyone else 
• Best in Class is related to Marketing Maturity

The Forbes article is linked to a helpful Digital Marketing Self Assessment tool, permitting readers to rate personal levels of Digital Marketing Maturity.

Interestingly, Digital Marketing Maturity is NOT related to time in grade but use of strategy, alignment with business goals and deployment of effective digital marketing tools...an excellent slideshare modeling Digital Marketing Maturity.

H/T SABIUniversity

Full disclosure - I am part of the SABI University team designing Digital Marketing Online Certification Courses to help motivated individuals accomplish Best in Class Digital Marketing skills.

Mindshift #DigitalMarketing to Marketing in a #Digital #World

In a recent interview in The Business Standard, +Adobe  VP of Digital Strategy, Suresh Vittal, states:

"It's not digital marketing; but marketing in a world that's digital."

Wise advice - as consumers outpace marketers in utilization of all things digital. 

Full interview here:

#DigitalMarketing fast becoming integrated digital marketing - orchestrated across customer groups, devices and digital touchpoints.

This shift requires a radical change in mindset, new skill sets and even hybrid roles such as Chief Marketing Technologist.

H/T Sabi University E-Campus

Creative Shortlist - Campaigns featured in ECBA Digital Marketing Programs

Unexpected!! - Toyota + Google Plus team up enabling collaborative + customized car buying. One of the innovative campaigns featured on +Think with Google Creative Shortlist, the campaign is  imaginative combination of Google Hangouts, Streetview and humans.  

The creative thinking behind the campaign is standout.

Key Concept = Real Time Remix - a quick, fun video!!

+Think with Google is one of the cutting edge resources available to SABI University ECBA Digital Marketing certification program participants.

Full disclosure - I am a member of the SABI University team developing Executive E-learning programs. H/T SABI blog post.

+HBR - Rise of Chief Marketing Technologist - Exec Skills for Digital Era

An excellent +Harvard Business Review article presents expertise + role needed for #digitalmarketing success.

Disclosure - I am pleased to be part of SABI University Paris team that will be presenting such cutting edge concepts in Executive Education Certification Programs