Mindshift #DigitalMarketing to Marketing in a #Digital #World

In a recent interview in The Business Standard, +Adobe  VP of Digital Strategy, Suresh Vittal, states:

"It's not digital marketing; but marketing in a world that's digital."

Wise advice - as consumers outpace marketers in utilization of all things digital. 

Full interview here:

#DigitalMarketing fast becoming integrated digital marketing - orchestrated across customer groups, devices and digital touchpoints.

This shift requires a radical change in mindset, new skill sets and even hybrid roles such as Chief Marketing Technologist.

H/T Sabi University E-Campus