Tuesday, August 19, 2014

#Hotels Search via #Mobile Up 86% in Summer

+Think with Google issued summer mobile search stats - the results are startling for hotels!! 

Key Findings:

  • The shift to mobile search grew 86%
  • Search terms include 'from deals to directions'
  • Impact - simply a version of a hotel's main website is not sufficient - content needs to easily accomplish mobile searchers' tasks.

Key Question on Think with Google:
Are you capturing demand across screens? Are you showing consumers the type of content they’re looking for? Is your marketing contextually relevant?
Hoteliers - the mobile opportunity is now - we would be happy to help with Oneglobe's Go Mobile Book Direct offer customized for hotels + serviced apartments.

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