The Messenger purchase experience starts at 6:59
His key point is to 'build experiences' - text alone is not sufficient:
- started by people - not bots
- right content
- right time
- right context
- right person
As he states at 15:39 - this is the begging of a new era! Go and build!!
Smart Intro to chatbots and a discovery Medium on ChatbotsMagazine - a Lewis + Clark type community to define this little explored area.