Ampersand Hotel, London, pre-opening strategy includes Facebook contest + direct guest experience feedback + social marketing source info = very effective use of SM.
Oneglobe Network's discovery lab
Friday, August 31, 2012
Thursday, August 30, 2012
Google's Position on the Travel Market
The travel ecosystem chart below has been made by Travopia to show how Google's tools and features related to the travel industry "now look from the front-end user's perspective"
(read Kevin May's analysis of the chart in an article on Tnooz)
It can be noticed that Google's tools and features (mentioned on the chart) have been developed (and are still being developed) in order to provide travelers with a 360° online experience. Travelers are thus led to think "Google" before, during and after their trips, which makes Google a real traveler's assistant.
Although professionals in the travel industry don't exactly know Google's potential on this market, it is important for them to closely follow what Google is developing for travelers, all the more so as Google is now positioned on the most important markets related to the travel industry.
More details about the chart on Travopia
Tuesday, August 28, 2012
Monday, August 27, 2012
Tuesday, August 21, 2012
Hg2 Guides Facebook Promo
A clever, but laborious, method of generating 8 Likes from each visitor - more if the visitor posts + shares.
Monday, August 20, 2012
FMKRS recommends re.vu to make your resume ROCK!
Explore this presentation and please feel free to add comments on it!
Subscribe to:
Posts (Atom)