Digital Trends in the Luxury Industry - 2013

The essential of "Luxury Holiday Marketing Recap" for the Hospitality Industry

Two days ago, Luxury Daily held the webinar "Luxury Holiday Marketing Recap: What Worked, What didn't, Lessons Learnt.

Although it was focused on Luxury Brands in the Retail Industry, the hospitality industry can learn a lot from the strategies adopted during the holiday season.

The slideshare below is a summary of the discussion, and exposes the main marketing trends and strategies to develop in 2013:

Luxury Holiday Marketing Recap - Luxury Daily Webinar from Emilie Alba

The original and complete presentation of the webinar can be obtained by sending an email to
events@napean.com

Library of the future...

Have you already imagined a library without any physical books...? One can admit that it is not the traditional use of this kind of place!

"America's first-ever book-less library will open in San Antonio's Bexar County in the fall of 2013"

The city of San Antonio (US) will become the precursor of a new trend, by opening a library that will only provide desks, chairs, lamps... kindles, computers and tablets!

Poeple living around this library will then be able to borrow e-readers to bring home for 2 weeks, on which they will have access to database of the library. After these 2 weeks, the e-reader will be de-activated, and the borrower will not be able to use it anymore.

Some limits though, according to the CSMonitor: 

• Some communities are not ready for it yet, and this could involve more staff expenses to help train people get familiar with digital books; 
• A lot of content is not available in a digital format; 
• A library is a meeting point, a social place where people are supposed to gather and discuss about their favourite stories for example; we can wonder whether this digitally-oriented place will connect people better than a traditional library... 

What is your opinion about this new generation of library? "Progressive or pointless*"?

* Best comments on SodaHead: 

"Isn't that like having a restaurant with no food?"

"Isn't a library without books called a "compuer lab"?"

HAHA ;-)

Source: The Daily Geek Show (article in French) - The Christian Science Monitor - SodaHead

getListed - Easily Manage Your Online Business Listings

In 2012, the launch of Google+ Local was the opportunity for businesses to review their entire online presence... and mostly, to make sure that all their listings - on local recommendation sites - were updated and optimized with photos, reviews, backlinks, etc...

As the latter were valued on Google+, it could therefore be assumed that coherent and complete business listings on local recommendation sites would influence businesses ranking among top results on Google Search Engines.

getListed is a great tool to help you both review and update your business presence on local recommendation sites.

No wonder SEOmoz recently acquired getListed !

Time to discover getListed, right below !

Getlisted from oneglobeddih