Wednesday, November 23, 2016

#Mobile User Centric - Essential to Travel Bookings

Digital Centric, digital transformation specialist, delivers key insight to mobile travel bookings.

Insightful post on mobile travel bookings - how to stand out:
  • Simplified, actionable for small screen on-the-go user - on site actions should be 'thumbable'
  • Personalized, relevant offers - more focused, opposite of 'all offers' on desktop
  • Deliver valuable travel experiences, at the right price

Key Quote:
Now, the most successful travel companies are the ones who can personalize the user’s experience by filtering through hundreds of potential itineraries to recommend a smaller set that fits the customers destination, schedule, and budget.

Full post on #Mobile Travel Bookings - Digital Centric - Digital Trends Insights @CentricDigital

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