Recruiting - A simple Guide to Spreading a HR Page

The Trend is to Opt for "Converged Media" in 2013

Article originally posted on my marketing blog.

What is Converged Media ?

Charlene Li, founder of Altimeter Group, explained converged media as the result of Content Marketing + Native Advertising + Real Time Marketing.

These 3 touch points are therefore the basis of a Paid, Earned and Owned Media Strategy ... a strategy that is perfectly adapted to the dynamic customers of today, and that will make your business social and successful.

Watch the presentation, learn and succeed !

Social Media Trends in 2013 from Charlene Li

Coca-Cola Teaches Storytelling

Article originally posted on the author (@emilie_alba)'s blog

After Bubbleology, let's remain into bubbles with Coca-Cola.

Storytelling is an important element in digital marketing,
but do you exactly know what it consists of ?

Make sure you do by watching the video below

For more digital marketing stories, follow this Facebook Page

e-LOGO

Bubbleology - A "teavolution" concept that is expanding worldwide

Article originally posted on my blog.

What's behind "Bubbleology" ? we would think about bubbles, biology but certainly not TEA !

And yet, they did it ! Bubbleology is revolutionizing the tearoom concept, and is therefore expanding worldwide…

Teavolution concept by @Bubbleology

What brought Bubbleology on my blog tonight is not the concept in and of itself, it is especially the highly optimized web experience they provide.

Their website is both interactive and inspirational, which truly adds value to their product.

I don't especially like bubbles, even less biology but the website captured my attention - during far more than 1,30 min (which is the average time web users spend on trite websites) - until I discovered that the base of their product was tea… I'm a huge tea drinker, and would love to try their product.

@Bubbleology, San Francisco and Paris are waiting for you !! Will you be coming soon?

Ok, it's time for you to be wowed by their website ! Enjoy !!

I'm sure you will become a Facebook Fan soon.

A new hotel service especially for her

As Beyonce would say: Who run the world? Girls. Ok, terrible jokes aside, the women are in fact the news focus of many companies. Every year more and more women have jobs that were for men only not a long time ago. With better jobs comes more travels, either for leisure or business. For this reason, hotels should pay more attention to the female share of their clients.

 

After asking female globetrotters how hotels can anticipate their needs in research carried out over 18 months, Hyatt introduced a new service they call “Hyatt Has It”.

 

The new Hyatt Has It service will offer phone charger, hair curlers and steamers, yoga mats, make-up remover wipes and razors to female guests. The amenities that existed already, like shampoos and moisturizers, now have better quality, to meet the client's standarts, with skincare products from companies such as Le Labo, June Jacobs and Aromapothecary.

 

 

 

In response to their female respondents’ desire to eat healthily while traveling, the hotel chain has also launched a new balanced menu, with items that include fresh juices, smoothies, more balanced portions, and customizable meal options. On their service website, there is also a tab "blog", where they give tips and news about the services.

 

@Tacioneglobe

 

Picture from here



The Invited Blogger